This is the first in a regular series of facts and figures culled from PMB ’92, the most recent survey conducted by PMB Print Measurement Bureau.
The intention is to provide readers with a snapshot impression of the way Canadians think and behave.
Percentage of Canadian voters who feel it is important to vote: 64
Percentage of Canadians who feel patriotism and commitment to their country is important: 52
Number of Torontonians who attend baseball games: 1,339,000
Percentage of Canadians 18+ who purchase lottery tickets 2+ times a week: 46 Of those, 16% spend over $11 per month.
Percentage of age 12+ who eat a chocolate bar 1+ times a week: 18
Only 11% of Canadians drink liquor and smoke cigarettes.
Percentage of adults 18+ who eat at fast food restaurants 1+ times a week: 16
10% of males have taken steps to reduce cholesterol levels. 25% of females have done the same.
Percentage of households who eat ice cream 1+ times a week: 37
Percentage of households who eat hot cereal 1+ times a week: 12
Percentage of households who eat canned cranberry sauce: 37
Percentage of adults 18+ who consume 4+ cups of coffee a day: 23
27% of households have acquired a vehicle in the last 12 months.
Percentage of Canadians who feel the need to promote conservation and combat waste in our society is important: 66
Percentage of Canadians whose companies plan to expand in the next two years: 10
26% of Canadians have 3+ credit cards
On Canadians last vacation, 19% spent over $1,500
Use of regular butter in households ranked at 61%. Use of light butter is now at 11%
The PMB Index is prepared by Joanne Vander Burgt (416) 961-3205.
