FOR THE RECORDÉ

Publicite Martin of Montreal has come out on top of two recent agency reviews.The first new piece of business is Aeroports de Montreal, the corporation that operates Dorval and Mirabel International Airports.Part of the job is a campaign to promote use...

Publicite Martin of Montreal has come out on top of two recent agency reviews.

The first new piece of business is Aeroports de Montreal, the corporation that operates Dorval and Mirabel International Airports.

Part of the job is a campaign to promote use of the airport, especially Mirabel, which is open 24 hours a day, by shipping and transport companies. Advertising will be targeted to Europe, the Pacific Rim and the northeastern u.s.

The shop has also been hired by the Ministere de l’Education du Quebec to help reduce the province’s dropout rate, the highest in Canada, and to encourage parents to become more involved with their children’s education.

The campaign begins in January, with winter, spring and fall flights planned.

- A new Toronto shop called The Creative Business Company has been set up by Andrew Crighton, co-founder and former executive vice-president and senior creative director of The Communique Group.

Last month, Crighton left Communique after 10 years following the September acquisition of the firm by The Incentive Design Group.

- Salter de Gruchy of Toronto has been assigned the national promotion program for Benjamin Moore Paint’s 1,200 dealers across Canada.

Part of the plan calls for special sale flyers and a chance for consumers to win a family vacation in the Caribbean.

- Mackin Mailey of Vancouver is helping ABC Family Restaurants celebrate its 20th anniversary.

The $300,000 campaign centres on the theme line, ‘Great Food, Great Smiles.’

The b.c. restaurant chain recently opened its 20th restaurant and plans to open three more in 1993.

- Mitsubishi Electric Sales has hired Samson Marketing Communications of Scarborough, Ont. to handle public relations and marketing for its Professional Electronics Group.

The group includes large-screen video and data projectors, large-screen presentation monitors, video printers for medial and computer applications, videoconferencing systems and professional vcrs.

- Chris Hughes, president of Toronto advertising firm The Chris Hughes Company, has been elected president of the Canadian Country Music Association.

Hughes, known for work for clients Cultures, New York Fries and The Second City, also records under the pseudonym Albert Hall.

- Fern Chernoff, vice-president of David M. Zand Advertising of Toronto, was presented with the 1992 Paul Mulvihill Heart Award at a recent meeting of the Broadcast Executives Society in Toronto.

The award is given annually to a member of the industry to acknowlege their contributions to charitable and/or community endeavors.

- Mediacom of Toronto is supporting Advertising’s National Literacy Initiative with its commitment of 200 transit shelters across Canada for the group’s public awareness campaign.

The effort is organized by the Canadian Advertising Foundation in co-operation with ABC Canada, the foundation to promote literacy in Canada.

- British-based WPP Group recently formed The CommonHealth, a worldwide healthcare marketing and communication group primarily for the European and u.s. markets.

There will not be a separate Canadian operation.

The network combines the expertise of seven WPP Group companies, including ad agencies Ferguson Communications Group of New Jersey, J. Walter Thompson, and Ogilvy & Mather; Hill and Knowlton, public relations; Research International, market research; Henley Centre, strategic marketing services; and Health Learning Systems.

- MDC is adding another company to its stable with the purchase of half of Toronto shop, Lindley Billinghurst Johnson Advertising (lbj). The deal is expected to be completed by the end of December.

lbj, which specializes in pharmaceutical advertising, reports annual billings of more than $9 million.

lbj President Terry Johnson and Vice-President Richard Billinghurst will continue to run the company.

Toronto-based mdc, the only publicly-traded marketing and communications company in Canada, now has 10 operating companies.

- The Quarry Communications Group of Waterloo, Ont. has won a Business Achievement Award from the Region of Waterloo.

Other winners were software developer Mortice Kerns Systems and meat processor J.M. Schneider.