Speedy takes to the ice

The montreal Canadiens and Speedy Muffler King have reached a multi-year agreement that makes Speedy the first long-term in-ice advertiser for the National Hockey League team.The in-ice advertising began with the Canadiens' Oct. 28 game at their home arena, The Forum.The...

The montreal Canadiens and Speedy Muffler King have reached a multi-year agreement that makes Speedy the first long-term in-ice advertiser for the National Hockey League team.

The in-ice advertising began with the Canadiens’ Oct. 28 game at their home arena, The Forum.

The deal runs for at least three seasons.

Commercial in-ice advertising is not new but neither is it widespread.

Most in-ice advertising until recently has been of the goodwill variety.

Commercial around-the-boards advertising in public and professional rinks is commonplace.