Anderson Advertising has been bought by DDB Needham Worldwide, but will continue to operate separately as a division of DDB Needham.

The deal is expected to close early next month.

Anderson, which has offices in Toronto and Montreal, is owned by agency President and Chief Executive Officer Norman Rigg; Dieter Kaufmann, executive vice-president and creative director; and Ian Turner, executive vice-president and general manager of Publicite Anderson in Montreal.

All three will remain with the agency.

The agency, which lists annual billings of about $30 million, has a strong base in healthcare clients such as Janssen Pharmaceutica, Pfizer, and Whitehall-Robins.

Promotions, printing

Anderson started as a promotion and printing business in Montreal about 25 years ago and opened its doors in Toronto in 1980.

DDB Needham, which reported 1991 billings of $71.7 million, is a wholly owned subsidiary of Omnicom, the seventh-largest agency in the world, with billings of $5.1 billion from 81 offices in 49 countries.

Anderson, having forfeited its Canadian-owned status, has also given up its place in the Ontario Lottery Corporation agency pool.

It was recently awarded creative assignments for three olc lotteries: Lottario, Instant Lotteries and the new sports lottery ProLine from Sport Select.

The olc will announce replacements for Anderson and Vickers & Benson at the end of the month.

v&b resigned the business early this month.

Campaign House takes to the air

the 2nd World Air Race is coming to Toronto and Campaign House will be promoting the event in North America with a $2-million budget.

The race, scheduled for June 1994, will either start or end in Toronto and is expected to receive worldwide media coverage.

Campaign House will take care of North American advertising, primarily print and radio, and also line up North American sponsors for the planes and social events.

Its Paris affiliate, ABCP, Albini Bueno Cisaro Peyret, is taking care of European promotion.

French car racer and pilot Nelson Pique has been signed as spokesman for the event and will be working with sponsors in North America and Europe.

Participating planes are two-engine, non-jet planes that carry two pilots and two passengers during the race which covers more than 15,000 miles and runs for about 23 days.

The first around-the-world race was held this past June and involved 40 planes from 23 countries.

The event is operated by Arc-En-Ceil (Rainbow), a non-profit French organization that has put on six other long-distance races since 1981.

SAQ picks two shops

societe des alcools du Quebec has completed the agency review started this past summer and has awarded two-year contracts to two Montreal shops.

Groupaction Marketing has retained the $2-million brand assignment to promote house brands and new product introductions.

Marketel has won the $4.5-million corporate account previously with NATCOM Publicite Promotion.

saq has 346 outlets throughout the province.

DMB&B gets Wonderland

d’arcy Masius Benton & Bowles of Toronto has been picked as agency-of-record for the $3-million Canada’s Wonderland account.

The theme park started the process this past August and narrowed it down to a short-list that also included Toronto’s Harrod & Mirlin, Padulo and Young & Rubicam.

J. Walter Thompson, Wonderland’s agency of eight years, did not take part in the review.

Planning is now under way for the April launch of advertising for the 1993 season.

The 12-year-old theme park, situated on more than 300 acres just north of Toronto, draws about 2.2 million people annually from May through to Thanksgiving.

Woodward’s review on hold

woodward’s has put its agency review on hold for an indeterminate length of time after changes in the retailer’s senior management.

Incumbent Palmer Jarvis Advertising of Vancouver continues as agency-of-record, a position held since 1987.