16% of women and 11% of men use suntan/sunscreen products 1+ times a day in season.

Percentage of males 18+ who drive 24,000+ km in an average year: 14%

51% of males 18+ share equally or do most of the household grocery shopping.

Percentage of Canadians who wear prescription eye glasses: 60%

15% of single females wear contact lenses whereas only 9% of single males do.

10% of Canadians aged 18+ use plaque/tartar dental rinse & mouth wash, 13% of teenagers use both.

Percentage of households which eat calorie-controlled frozen entržes: 13%

27% of single females are impulse buyers, whereas only 21% of single males are.

Percentage of Canadians who do not feel that a woman’s place is in the home: 79%

4% of Quebec households use fresh orange juice over frozen orange juice.

11% of people living in the Prairie provinces use headache/pain relievers & upset stomach tablets; in Quebec, only 3% use both.

Percentage of households which do 6+ wash loads per week: 20%

36% of Canadian households own or lease 2 vehicles.

40% of Quebecers give lottery tickets as gifts.

38% of all Canadians used an automated bank teller machine in the past 6 weeks.

11% of single males drink 1/3 of their liquor consumption at home.

Percentage of Canadians who usually/always specify brand of liquor when drinking out of home: 17%

20% of females 18+ drink red wine, whereas 37% drink white wine.

Percentage of males 18+ who smoke a pipe: 3%

31% of Ontario residents will pay a little extra to save time shopping.

The PMB Index is prepared by Joanne Van der Burgt

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