16% of women and 11% of men use suntan/sunscreen products 1+ times a day in season.
Percentage of males 18+ who drive 24,000+ km in an average year: 14%
51% of males 18+ share equally or do most of the household grocery shopping.
Percentage of Canadians who wear prescription eye glasses: 60%
15% of single females wear contact lenses whereas only 9% of single males do.
10% of Canadians aged 18+ use plaque/tartar dental rinse & mouth wash, 13% of teenagers use both.
Percentage of households which eat calorie-controlled frozen entržes: 13%
27% of single females are impulse buyers, whereas only 21% of single males are.
Percentage of Canadians who do not feel that a woman’s place is in the home: 79%
4% of Quebec households use fresh orange juice over frozen orange juice.
11% of people living in the Prairie provinces use headache/pain relievers & upset stomach tablets; in Quebec, only 3% use both.
Percentage of households which do 6+ wash loads per week: 20%
36% of Canadian households own or lease 2 vehicles.
40% of Quebecers give lottery tickets as gifts.
38% of all Canadians used an automated bank teller machine in the past 6 weeks.
11% of single males drink 1/3 of their liquor consumption at home.
Percentage of Canadians who usually/always specify brand of liquor when drinking out of home: 17%
20% of females 18+ drink red wine, whereas 37% drink white wine.
Percentage of males 18+ who smoke a pipe: 3%
31% of Ontario residents will pay a little extra to save time shopping.
The PMB Index is prepared by Joanne Van der Burgt
(416) 961-3205
