Beatty initiative

A privacy initiative by federal Communications Minister Perrin Beatty to counter unwanted telemarketing sales pitches appears to duplicate a cdma scheme already under way. The Telecommunications Privacy Protection Agency has been launched to protect Canadians from intrusive electronic soliciting and cellular...

A privacy initiative by federal Communications Minister Perrin Beatty to counter unwanted telemarketing sales pitches appears to duplicate a cdma scheme already under way.

The Telecommunications Privacy Protection Agency has been launched to protect Canadians from intrusive electronic soliciting and cellular telephone listening-in.

But John Gustavson, president of the Canadian Direct Marketing Association, says its Telephone Preference Service already allows consumers who do not want unsolicited calls or faxes to tell the cdma, which then requires its members to remove their addresses and numbers from their lists.

Gustavson says a similar service exists for direct mail.

Beatty’s new industry-financed agency will be able to cancel the membership of companies which refuse to abide by its decisions on matters of privacy, but will have no other punitive powers.