TV Guide holds out

perk for ad agenciesthe weekly TV Guide plans a contest for ad agencies, giving away $100,000 worth of space to the winner.Naomi Rose, associate publisher of TV Guide, says the contest is to raise awareness of the magazine and to expand...

perk for ad agencies

the weekly TV Guide plans a contest for ad agencies, giving away $100,000 worth of space to the winner.

Naomi Rose, associate publisher of TV Guide, says the contest is to raise awareness of the magazine and to expand its utility.

Rose says when ad agencies are planning tv campaigns for their clients she wants them to think of her magazine for print support.

The contest is officially launched late this month. A panel from the ad industry will pick the winner.

The judging will be based on black-and-white print ads used in support of a tv campaign. A tv storyboard – from a current or completed campaign – will also have to be submitted to help the panel assess the merit of those print ads.

Rose says the winner’s print component will run in TV Guide as the agency sees fit.

She says the contest is open to advertising in English only, adding the deadline for entries is mid-March and the advertising can be for any product.

TV Guide, not to be confused with the u.s. version owned by Australian-born media mogul Rupert Murdoch, publishes 18 editions, either national or by broadcast area.

Rose says TV Guide intends to publicize the contest using direct mail and media releases. DC