AGO reopening should draw crowds

David G. Wilkinson is president of The Wilkinson Group, a Toronto-based international event marketing, education and strategic planning company. Donna A. LeBlanc is research co-ordinator for the Event Marketing column. Contributions, ideas, media releases and feedback should be directed to Donna...

David G. Wilkinson is president of The Wilkinson Group, a Toronto-based international event marketing, education and strategic planning company.

Donna A. LeBlanc is research co-ordinator for the Event Marketing column. Contributions, ideas, media releases and feedback should be directed to Donna at (416) 510-1692 or fax (416) 510-1694.

After a three-year, multimillion-dollar expansion and renovation, the Art Gallery of Ontario in Toronto reopens for business on Jan. 24. with a week-long celebration.

The ago, with 30 new and 20 renovated galleries, and with more than 100,000 square feet of exhibition space, is one of the largest art museums in North America.

During the opening celebrations, the ago will offer a sampling of the activities available each week of the year, introductory tours in English, French and Cantonese, video and film programs targetted to children and avant-garde films.

As well, there will be a festival of Chinese film, a special Friday night concert presented by Toronto radio station cfny-fm, a group show by several Ontario artists, and a Just Jazz series sponsored by the Toronto Arts Council, local radio station ciut-fm and local retailer Steve’s Music Store.

The American Express Foundation has signed on as principal sponsor of the opening.

Its participation involves acknowledgement in printed programs, press coverage, signage at events, and the ‘Rebirth’ campaign being run by the ago.

Two evenings have been scheduled to entertain platinum and gold card members and American Express will include the ago in its ‘Front of the Line’ program.

Providing product and service support are: Cott Beverages, Gallop & Gallop Advertising, Gelato Fresco, Great Brands of Europe, The Hiram Walker Group, Jeffrey Lo and the Far East Theatre, the Metropolitan Toronto Reference Library, Mediacom, mmmuffins, Molson Breweries, The Music Gallery, Olde Yorke Potato Chips, Peter Mielzynski Agencies, Rogers Cablesystems, Second Cup, the Swedish Embassy, the Royal Conservatory of Music, Ryerson Polytechnical Institute (Film & Photography), Sawmill Creek Wines, the University of Toronto Faculty of Music, Venture Beverages Canada and the Young Lok Restaurant.

For more information, contact Rob Berry, manager of public relations for the ago at (416) 979-6632.

Women in Film

Toronto Women in Film & Television will be hosting a global film festival entitled ‘Women Make Movies International Film Festival’ to be held March 26-28 at a Toronto location to be decided.

The three-day event, which will simulcast films and seminars from Canada, the u.s., Australia and Britain, will include a gala dinner.

There are two main sponsorship opportunities available.

The $25,000 level includes: a one-minute tv commercial to air twice a day for the three days in all four participating countries; additional downlink sites, reaching a total targetted audience of about 10,000 people; invitations to attend a reception for winning filmmakers; a table for 10 at the gala dinner in Toronto; 10 passes to the festival, and a two-page advertisement in the program book with an expected print run of 15,000.

The $10,000-level participation includes: a 30-second tv commercial broadcast twice during the festival to all four participating countries; additional downlink sites; four seats to the gala dinner; four festival passes, and a full-page ad in the program book.

Sponsors in both levels will also have their names included in all invitation and promotional materials.

To date, Kodak Canada and at&t have confirmed their corporate financial involvement, with other levels of sponsorship open for discussion.

For more information, contact Debbie Nightingale at (416) 638-5423, or Joanne Smale at (416) 363-4051.

Festival 1993

The Golden Phoenix Celebration, a month-long festival celebrating the Chinese New Year, runs from Jan. 8 to Feb. 6 at North America Studio in Markham, Ont., near Toronto.

With upwards of 150,000 visitors expected from Vancouver, New York and San Francisco, it is an opportunity for corporations and organizations seeking to develop profile and business within the Chinese community.

The Chinese New Year in Hong Kong is duplicated in 128,000 square feet of space which includes an old Hong Kong street.

There is palm and face reading, a lucky charm store, fruit stalls, an ancient street from the Tong Dynasty, a Chinese flower market, an art village and an international film festival.

The event has been allotted $100,000 worth of publicity, which includes advertising on posters, in souvenir programs and the Chinese-language presss.

Bell Mobility and the Canadian Imperial Bank of Commerce are corporate presenting sponsors.

Lexus, Sun Life Assurance Co. of Canada, New York Life Insurance and Volvo have bought sub-sponsor status.

For more information, contact Sharifa Khan of Balmoral Communications at (416) 364-0046.