Special interest consumer magazine publisher Camar Publications has increased the frequency of Canadian Gardening to seven issues a year from six, and has set up a network media buy for its five titles.

Together, Camar’s magazines have a circulation of 530,000 and a reach of 1.7 million readers.

Jacqueline Howe, advertising sales director for Camar, says the network buy means advertisers can reach the right people at the right time in the right environment.

Camar’s other titles are Canadian Workshop, Crafts Plus, Photo Life, Snow Goer/Le Coureur des Neiges/Water Goer.

The cost of a network media buy starts at $38 per thousand for a one-page, four-color ad based on a three-time insertion frequency.

Canadian Gardening, which has 115,000 paid subscribers and newsstand sales, saw circulation grow by 49% last year.

Howe credits the success of the magazine to its timely launch in 1990 when an interest in gardening began to pique the interest of baby boomers and environmentalists.

The new publishing schedule for Canadian Gardening is February/March, April, May, June/ July, August/September, October/November and December/January. DC