Magazine Top Ten

This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.Nov. 1991 - Nov. 1992Interior Design-FrenchDecormag, Idees Maison, Decoration Chez Soi, Reno. BricolMulti Luminairc 74Zytco 33Toyota...

This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.

Nov. 1991 – Nov. 1992

Interior Design-French

Decormag, Idees Maison, Decoration Chez Soi, Reno. Bricol

Multi Luminairc 74

Zytco 33

Toyota 27

Hydro Quebec 23

Autour du lit 22

Nadair 22

Busy Bee Machine 20

Armstrong 20

Multi Meubles 20

Carrier Furniture 19

General Interest-Eng.

Macleans, Readers Digest, Sat. Night, Time, TV Guide, Enroute, Canadian, Inside Guide

Toyota 218

Columbia House 181

Mazda 178

GM 127

Unilever 120

Canon 119

IBM 117

Bradford E. 114

Seagram 113

Gov’t. of Canada 104

Women’s-English

Canadian Living, Chatelaine, Flare, Homemakers, Toronto Life Fashion, Images, You Verve

Procter & Gamble 312

Cosmair 295

Unilever 257

Revlon 256

Kraft 209

The Bay 111

Kimberly Clark 107

Prof. Phar. 91

Sears 82

Bradford E. 82

General-French

L’Actualite, Selection, TV Hebdo

Atlas Editions 90

Mazda 80

Toyota 77

Columbia House 72

Kraft 61

Gov’t. of Canada 60

Editions Charlesroi 60

Unilever 57

GM 57

Radio-Canada 52

Women’s-French

Chatelaine (French), Clin D’Oeil, Coup de pouce, Coup de pouce Ext. Madame Au Foyer, Femme Plus, Elle Quebec, L’Essentiel, Filles D’Aujourd’hui

Procter & Gamble 313

Cosmair 306

Unilever 203

Kraft 132

Prof. Phar. 93

Tristan 89

Nabisco 82

Kimberly Clark 82

Sears 79

Plough 68

This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.