Clients
Melitta Canada has named Allan G. Beesley as vice-president of marketing and sales, reporting to H.-Helmut Radtke, president and chief executive officer of Melitta North America.
Before the appointment, announced Dec. 7, Beesley was president and ceo of Benckiser, a subsidiary of Ecolab. He also ran his own consulting firm, Management Consulting.
– Barbara Taylor has been named vice-president of marketing, responsible for Maybelline Canada and Yardley Canada.
Before accepting her new post, Taylor was vice-president, group account director for Toronto agency MacLaren: Lintas.
Leila Bell-Irving has been named vice-president of marketing for the proposed new home of the nhl’s Vancouver Canucks – Northwest Arena.
If it receives government approvals, Northwest Arena will be built on the Apex site of the former Expo 86 lands. Plans call for the $100-million multi-purpose complex to host sports, entertainment, trade shows and other business and consumer events.
The developer behind the project is Northwest Sports Enterprises, owner of the Canucks. Northwest Arena is scheduled to open in time for the beginning for the 1995 nhl season.
Irving joins Northwest Arena after holding marketing positions with Expo 86, the Calgary Winter Olympics and B.C. Pavilion.
She also has worked as director, business development for The Jim Pattison Publishing Group.
Metropolitian Toronto Convention & Visitors Association has appointed Ken Gruber as manager of advertising and promotions.
Gruber, who has a masters degree from Cornell University’s School of Hotel Administration, has seven years experience as an account manager in the ad industry. Most recently, he was an account supervisor with DDB Needham Worldwide.
Gaetan Couture has been named the new executive vice-president and general manager of Place Desjardins in Montreal.
Gaetan, who holds a Ph.D. in marketing from the University of Illinois and a Master of Administration from the Universite de Sherbrooke in Quebec, spent the past 10 years in a variety of marketing positions with the Federation des caisses populaires Desjardins de Montreal at de l’Ouest-du-Quebec.
Place Desjardins manages Complexe Desjardins, which comprises three office towers, a shopping mall, luxury hotels and public space.
There have been three new appointments at Fisons.
Bob Stephenson becomes director of sales with responsibility for all national sales of Fisons’ prescription products.
David Butts is the new director of marketing, responsible for all Fisons’ national marketing activities.
Peter Riehl becomes the new director of marketing and sales.
Fisons is based in Pickering, Ont.
Agencies
Sandra Palmaro has moved from her post at Enterprise Advertising to become advertising manager at Microsoft.
Palmaro had been with Enterprise for six years, most recently as account director on the ibm business.
Neale Beckwith has joined Target Marketing & Communications of St. John’s, Nfld. as senior writier.
Beckwith has 20 years’ experience as writer and creative director with McCann-Erickson Advertising, J. Walter Thompson, MacLaren:Lintas, Vickers & Benson and fcb for clients such as Labatt, General Foods, Nabisco, General Motors, Molson Breweries and British Airways.
He has won major international and national gold awards for his work including Cannes, Clio and Coq D’Or.
Karen Hadden, director of creative services, and Randy Bennett, associate creative director, have been promoted to vice-presidents of VRH Communications in Vancouver.
Hadden started with vrh in 1985 as senior writer/producer.
Before joining the agency in 1990, Bennett was senior art director at McKim Advertising.
Mackie Vadacchino has joined The Cinar Group as vice-president and general manager and will oversee operations of Studio Centre, Crayon Animation, production and distribution.
Vadacchino was most recently vice-president and general manager of Cala Human Resource Communications responsible for six regional offices.
Gloria Harmon has moved from PNMD/Publitel in Montreal to Toronto partner BBDO Retail as senior account manager working on Aikenhead’s Home Improvement Warehouse and Chrysler.
Michael Fleming has joined National Public Relations, Toronto, as vice-president, business development.
Fleming was previously senior vice-president of public relations firm Fleishman-Hillard in St. Louis, Mo. supervising clients such as Anheuser-Busch for nearly 10 years.
Before that he was general manager of a pr firm in Dallas, working with Schenley Industries, Pepsi-Cola and Frito-Lay.
Media
Dave Hart has joined Syntony Marketing as marketing manager. At Syntony, a direct marketing database firm, Hart’s primary responsibilities involve development and implementation of marketing strategy and customer service.
Hart was formerly responsible for all marketing activities for an engineering company in Toronto.
The new Vancouver sales manager at CBC English Television is Douglas Elphick.
Elphick’s appointment was effective Jan. 4.
Before moving to Vancouver, Elphick was general sales manager at ckpg-tv, the cbc affiliate in Prince George, b.c. He began his career in broadcast sales in 1974.
Dennis Kwasnicki is the new president of the Consumer Savings Network, a wholly-owned subsidiary of The RNP Group, the in-store marketing and media specialist firm based in Toronto.
Kwasnicki moved to Consumer Savings from The Family Channel, which he helped launch in 1988. He has also worked for CUC Broadcasting, Cavendish Farms, Vick Chemical, and others.
