BoM spots ready to go

The Bank of Montreal has two new tv spots ready for broadcast Feb. 1 that build on the bank's 'We're paying attention' campaign that began in 1991.David Hyland, senior manager of corporate advertising and promotion for the bank, says there should...

The Bank of Montreal has two new tv spots ready for broadcast Feb. 1 that build on the bank’s ‘We’re paying attention’ campaign that began in 1991.

David Hyland, senior manager of corporate advertising and promotion for the bank, says there should be two or three more spots to come after the two that are ready to go and should last through the year.

Hyland says all the spots are 30 seconds long, in English, and slated for national broadcast.

The Bank of Montreal’s agency is Vickers & Benson Advertising in Toronto. The Partners’ Film Company shot the commercials. DC