The deadline for entries for the 1993 Bessies, the awards that recognize excellence in Canadian tv commercials, is Jan. 29.
Entry forms are available from the Television Bureau of Canada, 890 Yonge St., Suite 700, Toronto, Ont. M4W 3P4.
The awards show will be held April 22 at Toronto’s Sheraton Centre Hotel.
– The Canadian Advertising Foundation is reviewing the Sex-role Stereotyping Guidelines for advertising and is looking for suggestions and comments from organized groups and the public.
The guidelines, developed by a task force from the Canadian Radio-television and Telecommunications Commission over a decade ago, were last revised in 1987.
Comments should be directed to Suzanne Keeler, CAF, 350 Bloor St. East, Suite 402, Toronto, Ont., M4W 1H5.
– Royal Sealink Express and Nanaimo Express, Canada’s only high-speed ferry service, has awarded its account to McKim Baker Lovick/BBDO, Vancouver.
McKim will handle advertising and direct mail promotion with public relations coming from Spectrum Public Relations.
The year-old ferry service operates Flying Cat catamarans between the Vancouver SeaBus terminal and the Victoria and Nanaimo harbors.
The vessels feature first-class services such as air-conditioning, car rental service, cellular telephones, fax machines, on-board movies and children’s play areas.
– National PharmaCom, the health care division of National Public Relations, ended 1992 with several account wins.
The new assignments include a product launch for Roche Pharma; a corporate program for Marion Merrell Dow; and product information efforts for Syntex and Lederle-Cyanamid Canada.
– The Brewers Association of Canada has hired Publicite Martin of Montreal to handle a national creative development assignment.
Bowen & Binstock of Toronto is agency for the Ottawa-based Brewers Association which represents 15 member companies.
– Incumbent Groupe Everest of Montreal beat out three other shops to retain the $1-million amarc account.
AMARC, Association montrealaise d’action recreative et culturelle, promotes La Ronde amusement park, and the Benson and Hedges Fireworks display.
– Camp Associates of Toronto has won the $600,000 Ontario Science Centre business.
Camp will handle the launch of a major new exhibition hall, as well as image advertising for the Toronto attraction.
Placement is handled by Media Buying Services.
– Publicite Illico of Montreal has taken over the Montreal operation of Bernard Hodes Advertising. The merged firm, Illico/Hodes Advertising, specializes in recruitment and tender advertising, as well as appointment notices.
It remains affiliated with the Toronto, Calgary and Vancouver offices, and the 20 u.s. locations of New York-based Bernard Hodes.
– Barrow Communications of Guelph, Ont. has recently been assigned a consumer awareness program for Toronto-based Prime Poultry, a division of The Poultry Company, part of the Agribusiness Group of Maple Leaf Foods.
Barrow has also been awarded the public relations and communications contract for Victoria County Board of Education, based in Lindsay, Ont.
– Dickson Video Systems is the latest client to sign on with Argyle Entercom, the entertainment industry division of Toronto-based Argyle Communications.
Dickson markets ExtraChoice, a system which supplies videos to rental stores and tracks rental transactions via computer. ExtraChoice videos can be played only once without being ‘unlocked’ by store terminals.
– PNMD/Publitel, Montreal has been assigned two 1993 projects by the Federation des producteurs de lait du Quebec.
pnmd will be promoting cream for the milk producers with a campaign covering the summertime fruit period, and a second during the Christmas holiday season.
– The Tea Council of Canada has hired Harbinger Communications of Toronto as its public relations agency to work on improving awareness, attitudes and general knowledge about tea.
The council is an international association of tea packers and leading tea-producing nations, including Sri Lanka and Kenya.
– CME-KHBB/Toronto has been hired by Bell & Howell of Canada to handle advertising and direct marketing for its mail processing division.
The business had previously been with Bell & Howell’s u.s. agency, which continues to hold the duties for the company’s document management, and private and public database publishing units.
– Trade show management company Advantage Events has chosen Mackin Mailey Advertising of Vancouver to promote two 1993 shows.
Advantage Events will be staging its 1993 Post Secondary Education and Training Show next October in Vancouver, and in November in Calgary.
– National Public Relations has moved to bigger quarters at 310 Front St. W., Toronto, Ont., M5V 3B5. The phone number is (416) 586-0180, and fax (416) 586-9916.
– Fleishman-Hillard has moved to 42 Wyndham St. N., Suite 401, Guelph, Ont., N1H 4E6. The public relations firm is the sole Canadian office of the international company based in St. Louis, Mo.
– NCC Promotions of Mississauga, Ont. has opened regional offices in Quebec and the Maritimes.
In Montreal, ncc is at 144 Poirier, Mascouches, P.Q., J7L 2P4. The phone number is (514) 597-9153.
In Halifax, the address is 15 Dartmouth Road, Ste. 310, Bedford, n.s., B4A 3X6. Phone 1-800-265-2312.
– Double H Precision Marketing has moved to 2300 Yonge St., Suite 806, Toronto, Ont., M4P 1E4. The new phone number is (416) 481-2123, and fax (416) 481-1169.
