General Motors of Canada sold 30,557 vehicles in December, an increase of 47% over the same month in 1991 and the company’s best December results since 1988.
As well, Oshawa, Ont.-based gm says the December increase marked the third month in a row its sales results had surpassed those of the same month in 1991.
è Earlier this month, Dell Computer of Richmond Hill, Ont. launched a new, high-performance, low-cost computer line.
The product introduction – the largest single product rollout in Dell’s history – involves 14 new i486-based series systems.
Harvey Coleman, president of Dell, says the launch signals a new development in the computer wars, which erupted in 1992 and quickly drew all the major players into a price war.
Coleman says the new battleground will be on ‘the value front.’
è Apple Canada will launch 25 new products, including the first Apple printer and color scanner, in the first two months of 1993.
Advertising will take the form of tv in Ontario and print in the rest of the country. Apple’s agency is McKim Baker Lovick/BBDO of Toronto.
è Christie Brown has reformulated its Chips Ahoy! cookies in an effort to compete with Loblaws’ highly successful President’s Choice brand – Decadent Chocolate Chip.
Launched in the late 1980s, Decadent Chocolate Chip has been steadily winning over consumers on the strength of its butter-rich formulation and its generous helping of chocolate chips.
Christie’s new entry, Chunks Ahoy!, is made of chunks of chocolate, rather than chips, and has 30% more chocolate content than in the company’s Chips Ahoy! brand.
Chips Ahoy! has been reformulated to contain 25% more chocolate chips.
And the Chips Ahoy! line has been extended to include Rainbow Chips Ahoy!, which contain candy-coated chocolate chips.
The national product roll-out is being supported by a multimedia marketing campaign, focussing on Chunks Ahoy!
Agency is Toronto’s McCann Erickson Advertising.
