Three radio stations in Montreal have joined forces to create collective representation for national and regional advertisers.

The stations are cfgl-fm, ckoi-fm and ckvl-am.

The first station is owned by COGECO Radio-Television.

The other two are owned by Metromedia C.M.R.

The association between the owners represents a first for the Montreal radio stations.

cogeco and Metromedia say in a news release that they are confident the new service will provide national and regional advertisers with the most effective means of reaching the 18+ market by ensuring ‘exceptional’ penetration.

Leader

cfgl-fm is Montreal’s leader in the 25-54 market.

ckoi-fm has more than a million regular listeners.

ckvl-am is showing growth in an otherwise flat Montreal market.

As well as the new combined effort, a Toronto firm, Paul Mulvihill Group, will represent the three stations and other cogeco stations: cjmf-fm in Quebec City, and cfei-fm in St-Hyacinthe, and chlc/cfrp-am in Baie Comeau/Forestville, both in Quebec.

The group will also represent cogeco tv stations cksh-tv/cfks-tv in Sherbrooke, and cktm-tv/cfkm-tv in Trois Rivieres, both in Quebec. DC