Stations form collective

Three radio stations in Montreal have joined forces to create collective representation for national and regional advertisers.The stations are cfgl-fm, ckoi-fm and ckvl-am.The first station is owned by COGECO Radio-Television.The other two are owned by Metromedia C.M.R.The association between the owners...

Three radio stations in Montreal have joined forces to create collective representation for national and regional advertisers.

The stations are cfgl-fm, ckoi-fm and ckvl-am.

The first station is owned by COGECO Radio-Television.

The other two are owned by Metromedia C.M.R.

The association between the owners represents a first for the Montreal radio stations.

cogeco and Metromedia say in a news release that they are confident the new service will provide national and regional advertisers with the most effective means of reaching the 18+ market by ensuring ‘exceptional’ penetration.

Leader

cfgl-fm is Montreal’s leader in the 25-54 market.

ckoi-fm has more than a million regular listeners.

ckvl-am is showing growth in an otherwise flat Montreal market.

As well as the new combined effort, a Toronto firm, Paul Mulvihill Group, will represent the three stations and other cogeco stations: cjmf-fm in Quebec City, and cfei-fm in St-Hyacinthe, and chlc/cfrp-am in Baie Comeau/Forestville, both in Quebec.

The group will also represent cogeco tv stations cksh-tv/cfks-tv in Sherbrooke, and cktm-tv/cfkm-tv in Trois Rivieres, both in Quebec. DC