With the next federal election just around the corner, the Liberal Party has hired a new official pollster.

On Feb. 1, party officials in Ottawa announced Insight Canada Research of Toronto would assume the federal party’s main polling duties.

Insight, which was established in 1985 by Chairman Michael Marzolini, replaces Goldfarb Consultants, also of Toronto, which has polled for the Liberals since 1972.

Marzolini cut his teeth in polling in 1980, working for the u.s. Republican party during Ronald Reagan’s successful presidential election campaign.

Marzolini says his firm has worked on more than 320 federal, provincial and municipal elections since 1985, and adds ‘our clients have won 86% of the time.’

Political journalist Claire Hoy, in his book on the polling industry, Margin of Error, describes Insight as ‘the most reliable of Canada’s polling firms.’

While Insight is heavily involved in political polling, the bulk of its work is conducted for corporate clients across all sectors of the business community. PA