Meters get the nod

after 10 months of deliberation, the all-industry Television Measurement Committee has recommended the use of A.C. Nielsen's people meter electronic tv audience measurement system.The nine-person committee comprises broadcasting, advertisers, ad agency and media buying representatives.In a majority vote, the committee found...

after 10 months of deliberation, the all-industry Television Measurement Committee has recommended the use of A.C. Nielsen’s people meter electronic tv audience measurement system.

The nine-person committee comprises broadcasting, advertisers, ad agency and media buying representatives.

In a majority vote, the committee found people meters best met industry objectives on multi-week data, affordability, commercial audience data, one currency and 52-week reporting on demographics. DC