Editads inspire program

A new half-hour show that packages medical breakthroughs with advertising and sponsorship takes to the air March 14 on the Global Television Network.The show, Medical Breakthroughs Weekly Report, has grown out of the success of R.E.O. International's minute-long Editads launched in...

A new half-hour show that packages medical breakthroughs with advertising and sponsorship takes to the air March 14 on the Global Television Network.

The show, Medical Breakthroughs Weekly Report, has grown out of the success of R.E.O. International’s minute-long Editads launched in 1991, now shown on tv across the country.

An Editad combined 30 seconds of editorial and 30 seconds of advertising.

Time slot

Robert Essery, president of Toronto’s r