This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.
Jan. 1992 – Jan. 1993
Interior Design – French
Decormag, Idees Maison, Decoration Chez Soi, Reno. Bricol
Multi Luminaire 98
Toyota 30
Zytco 30
Multi Meubles 27
Hydro Quebec 23
Autour du lit 21
Nadair 21
Busy Bee Machine 20
Moen 20
Carrier Furn., Mtl. Furn., ea. 19
Women’s – English
Canadian Living, Chatelaine, Flare, Homemakers, Toronto Life Fashion, Images, You Verve
Procter & Gamble 320
Cosmair 301
Revlon 266
Unilever 259
Kraft 161
The Bay 122
Kimberly Clark 108
Prof. Phar. 85
Bradford Exchange 85
Cdn. Cosmetic Toil. 80
Outdoor-English
Angler & Hunter, Ontario Out of Doors, Outdoor Canada
Yamaha 30
Dupont 28
Seagram 27
Bradford Exchange 18
GM 19
Duhamel & Dewar 18
GM 18
FBM Dist. 17
OMC 17
Bass N Buddy 16
Business-French
A+, Commerce, PME Magazine
Toyota 67
Telecom 54
Province of Quebec 43
Chrysler 37
Canon 33
VW 31
Northern Telecom 30
Gov’t. of Canada 29
Mazda 25
Honda 24
Women’s-French
Chatelaine (Fr.), Clin D’oeil, Coup de pouce, Coup de pouce etx. Madame au foyer, Femme plus, Elle Que., L’Essentiel, Filles D’aujourdui
Cosmair 310
Procter & Gamble 308
Unilever 194
Kraft 106
Prof. Phar 93
Tristan 88
Kimberly Clark 83
Nabisco 79
Scott Paper 73
The Bay 71
Plough 71
This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.
