Magazine Top Ten

This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.Jan. 1992 - Jan. 1993Interior Design - FrenchDecormag, Idees Maison, Decoration Chez Soi, Reno. BricolMulti Luminaire...

This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.

Jan. 1992 – Jan. 1993

Interior Design – French

Decormag, Idees Maison, Decoration Chez Soi, Reno. Bricol

Multi Luminaire 98

Toyota 30

Zytco 30

Multi Meubles 27

Hydro Quebec 23

Autour du lit 21

Nadair 21

Busy Bee Machine 20

Moen 20

Carrier Furn., Mtl. Furn., ea. 19

Women’s – English

Canadian Living, Chatelaine, Flare, Homemakers, Toronto Life Fashion, Images, You Verve

Procter & Gamble 320

Cosmair 301

Revlon 266

Unilever 259

Kraft 161

The Bay 122

Kimberly Clark 108

Prof. Phar. 85

Bradford Exchange 85

Cdn. Cosmetic Toil. 80

Outdoor-English

Angler & Hunter, Ontario Out of Doors, Outdoor Canada

Yamaha 30

Dupont 28

Seagram 27

Bradford Exchange 18

GM 19

Duhamel & Dewar 18

GM 18

FBM Dist. 17

OMC 17

Bass N Buddy 16

Business-French

A+, Commerce, PME Magazine

Toyota 67

Telecom 54

Province of Quebec 43

Chrysler 37

Canon 33

VW 31

Northern Telecom 30

Gov’t. of Canada 29

Mazda 25

Honda 24

Women’s-French

Chatelaine (Fr.), Clin D’oeil, Coup de pouce, Coup de pouce etx. Madame au foyer, Femme plus, Elle Que., L’Essentiel, Filles D’aujourdui

Cosmair 310

Procter & Gamble 308

Unilever 194

Kraft 106

Prof. Phar 93

Tristan 88

Kimberly Clark 83

Nabisco 79

Scott Paper 73

The Bay 71

Plough 71

This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.