Heart and Stroke gets boost from Manulife

David G. Wilkinson is president of The Wilkinson Group, a Toronto-based international event marketing, education and strategic planning company.Donna LeBlanc is research co-ordinator for the Event Marketing column, which appears in each issue. Contributions, ideas, media releases and feedback should be...

David G. Wilkinson is president of The Wilkinson Group, a Toronto-based international event marketing, education and strategic planning company.

Donna LeBlanc is research co-ordinator for the Event Marketing column, which appears in each issue. Contributions, ideas, media releases and feedback should be directed to Donna at (416) 510-1692, or fax (416) 510-1694.

This year’s national series of the Manulife Ride for Heart takes to the streets of Vancouver, Calgary, Toronto, Kitchener-Waterloo, Ont. and Halifax beginning May 16 and ending June 27.

More than 25,000 cyclists of all ages will take part in these non-competitive recreational rides which will raise more than $1 million for provincial Heart and Stroke Foundations.

These events represent a multi-dimensional event marketing opportunity in product sampling, brand and corporate image awareness, client entertainment and national and regional media exposure.

A strong advertising and promotions campaign generated through radio, tv and outdoor advertising posters and ride banners will have a media reach across Canada in excess of three million people.

The national sponsorship cost is $50,000, with a purchase cost of $20,000 (Vancouver), $15,000 (Calgary), $25,000 (Toronto), $10,000 (Kitchener-Waterloo) and $10,000 (Halifax.)

A supplier package is also available for a national cost of $20,000, with a regional purchase cost of $7,500 (Vancouver), $5,000 (Calgary), $10,000 (Toronto), $3,000 (Kitchener-Waterloo) and $3,000 (Halifax.)

National sponsors to date are Lever 2000, Eaton’s, Everfresh, Pedal Magazine and Wilkinson Sword.

Official national suppliers are Cathay Pacific and Leader Helmets.

Regional sponsors and suppliers include the Toronto Blue Jays, Bell Mobility, BC Tel Mobility, Evian, Olivieri, Farmer’s Dairy and iga.

For more information, contact Ted Wagstaff of The Landmark Group at (416) 593-1991.

Atlantic Busker Festival

Billed as the largest outdoor event held in Atlantic Canada, and attracting more than 400,000 spectators from Canada, the u.s. and Europe, the annual Halifax International Buskerfest is set to entertain Aug. 5-15.

Buskers (also known as street performers) have become popular entertainment for festivals and events across North America.

Each year, Halifax draws the best performers from around the world.

Major sponsorship is priced at $20,000 to $30,000, depending on additional services provided, with other specific sponsorships priced at $5,000 to $15,000.

Key elements can include substantial signage, sampling, couponing through the food fair and a range of corporate hospitality events produced on-site.

Major sponsors confirmed to date are Sprite, Ultramar, Atlantic Superstores and Nova Scotia Tourism.

For more information, contact Dale Thompson of Buskers’ Festivals at (902) 425-4329.

Montreal Jazz Festival

The date for the 14th edition of the biggest jazz festival in the world – the Festival International de Jazz de Montreal – is July 1-11.

Du Maurier’s strategic decision to sponsor other jazz festivals in Canada, as well as a strong partnership with the Montreal festival producer, L’Equipe Spectra, has led it to become the principal sponsor for an initial period of three years.

As principal sponsor, du Maurier will benefit from exceptional involvement and visibility in the event.

Its corporate name will be strongly associated with the largest of the festival’s outdoor stages, with a free megaconcert, and a tent which will welcome journalist, guests and performers.

Joining du Maurier are Labatt Breweries of Canada (co-presenter of the event), Ultramar, Diet Pepsi, the Federation des Producteurs de lait du Quebec, and several suppliers of services, including Le Meridien.

Together, they inject $3 million into the event, which makes for greater quality on-site and in the choice of performers.

For more information, contact Caroline Jamet at (514) 525-7732.