This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.
Feb. 1992 – Feb. 1993
Interior Design-French
Decormag, Idees Maison, Decoration Chez Soi, Reno. Bricol
Multi Luminaire 98
Toyota 28
Zytco 28
Multi Meubles 27
Hydro Quebec 23
Busy Bee Machine 20
Autour du lit 20
Moen 20
Nadair 20
Montreal Furniture 19
General Interest-English
Macleans, Readers Digest, Sat. Night, Time, TV Guide, Enroute, Canadian, Inside Guide
Toyota 202
Columbia House 179
Mazda 177
GM 151
Chrysler 142
IBM 135
Bradford E. 121
Unilever 117
Canon 105
Seagram 95
Women’s-English
Canadian Living, Chatelaine, Flare, Homemakers, Toronto Life Fashion, Images, You Verve
Procter & Gamble 323
Cosmair 314
Unilever 251
Revlon 251
Kraft 163
The Bay 122
Kimberly Clark 114
Bradford E. 84
Prof. Phar. 82
Cdn. Cosmetic Toil. 80
General-FrenchL’Actualite, Selection, TV Hebdo
Atlas Editions 97
Toyota 83
Mazda 78
Columbia House 64
Kraft 60
Unilever 60
GM 56
Kimberly Clark 55
Grolier 51
Radio-Quebec 50
Women’s-French
Chatelaine (French), Clin D’Oeil, Coup de pouce, Coup de pouce Ext. Madame Au Foyer, Femme Plus, Elle Quebec, L’Essentiel, Filles D’Aujourd’hui
Cosmair 329
Procter & Gamble 322
Unilever 186
Kraft 101
Prof. Phar. 94
Tristan 88
Kimberly Clark 87
Cdn. Cosmetic Toil. 80
Nabisco 77
Scott Pape 73
This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.
