This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.

Feb. 1992 – Feb. 1993

Interior Design-French

Decormag, Idees Maison, Decoration Chez Soi, Reno. Bricol

Multi Luminaire 98

Toyota 28

Zytco 28

Multi Meubles 27

Hydro Quebec 23

Busy Bee Machine 20

Autour du lit 20

Moen 20

Nadair 20

Montreal Furniture 19

General Interest-English

Macleans, Readers Digest, Sat. Night, Time, TV Guide, Enroute, Canadian, Inside Guide

Toyota 202

Columbia House 179

Mazda 177

GM 151

Chrysler 142

IBM 135

Bradford E. 121

Unilever 117

Canon 105

Seagram 95

Women’s-English

Canadian Living, Chatelaine, Flare, Homemakers, Toronto Life Fashion, Images, You Verve

Procter & Gamble 323

Cosmair 314

Unilever 251

Revlon 251

Kraft 163

The Bay 122

Kimberly Clark 114

Bradford E. 84

Prof. Phar. 82

Cdn. Cosmetic Toil. 80

General-FrenchL’Actualite, Selection, TV Hebdo

Atlas Editions 97

Toyota 83

Mazda 78

Columbia House 64

Kraft 60

Unilever 60

GM 56

Kimberly Clark 55

Grolier 51

Radio-Quebec 50

Women’s-French

Chatelaine (French), Clin D’Oeil, Coup de pouce, Coup de pouce Ext. Madame Au Foyer, Femme Plus, Elle Quebec, L’Essentiel, Filles D’Aujourd’hui

Cosmair 329

Procter & Gamble 322

Unilever 186

Kraft 101

Prof. Phar. 94

Tristan 88

Kimberly Clark 87

Cdn. Cosmetic Toil. 80

Nabisco 77

Scott Pape 73

This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.