In PMB ’88, 19% of males 18-24 shopped in computer stores. PMB ’92 reports the number up to: 23%

Percentage of males in Montreal who agree strongly that they try to keep abreast of changes in fashion: 12; in Toronto: 9, and in Vancouver: 5

Percentage of adults with no high school diploma who believe it is important to have a college education: 40

Percentage of one-person households who eat ice cream two or three times a month: 17. Per cent of 3+-person households: 26

Percentage of clerical/secretarial workers who use non-prescription sleeping products: 3. Percentage of professionals: 6

Percentage of people 12+ in Quebec who use cough drops: 49; in the Prairies: 60

Percentage of males 18+ who shop at outdoor sports stores in PMB ’88: 41. Percentage in PMB ’92: 37

Percentage of males 18+ who use a beauty complexion soap: 6, of which 74% of marrried, and 25% are in Toronto.

Percentage of adults who drink Canadian red wine: 19

Percentage of males who drink gin at least once a week: 54

Percentage of adults buying cognac at least three times a year: 10. Percentage of professionals: 22

The PMB Index provides a snapshot of how Canadians think and behave. For more information, call Joanne Van der Burght (416) 961-3205.