Slaight goes modular

One of Canada's best-known media names, Slaight Communications, has combined its radio, outdoor and transit advertising in a modular scheme called Media Value Program.National and retail advertisers can select from Slaight-owned Standard Broadcasting radio stations, then complement it with its Urban...

One of Canada’s best-known media names, Slaight Communications, has combined its radio, outdoor and transit advertising in a modular scheme called Media Value Program.

National and retail advertisers can select from Slaight-owned Standard Broadcasting radio stations, then complement it with its Urban Outdoor or Trans Ad advertising.

Or, a largely outdoor campaign can be supported with radio.

John Baird, vice-president and general manager of Trans Ad and Urban Outdoor, says this modular approach will save clients money.

Urban Outdoor’s Urban-lites backlit billboards are on major arteries in Canada’s top 25 urban centres and at Pearson International Airport in Toronto. Trans Ad has most urban centre bus and subway advertising available in Canada, as well as SuperBuses, vehicles fully painted with the advertiser’s design. DC