Magazine Top Ten

This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.

March 1992 – March 1993

Decorating-French

Decormag, Les Idees Maison, Decoration Chez Soi, Renovation Bricol

Multi Luminaire 91

Multi Meubles 27

Zytco 26

Toyota 25

Moen 24

Armstrong 21

Hydro Quebec 21

Busy Bee Machine 20

Autour du Lit 20

Montreal Furniture 19

Urban-English

Toronto Life, Vancouver, Western Living

Ikea 64

Ustta 52

The Bay 46

H. Walker 45

GM 43

Mercedes Benz 39

Ford 34

Brinkhaus 29

Cdn. Opera 27

Mazda 27

Outdoor-English

Angler & Hunter, Ontario Out of Doors, Outdoor Canada

Bass N Buddy 32

Yamaha 30

Dupont 25

Seagram 21

FMB Dist. 16

GM 16

Bradford Exchange 14

Toyota 14

OMC 13

Suzuki 12

This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.