This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.
March 1992 – March 1993
Decorating-French
Decormag, Les Idees Maison, Decoration Chez Soi, Renovation Bricol
Multi Luminaire 91
Multi Meubles 27
Zytco 26
Toyota 25
Moen 24
Armstrong 21
Hydro Quebec 21
Busy Bee Machine 20
Autour du Lit 20
Montreal Furniture 19
Urban-English
Toronto Life, Vancouver, Western Living
Ikea 64
Ustta 52
The Bay 46
H. Walker 45
GM 43
Mercedes Benz 39
Ford 34
Brinkhaus 29
Cdn. Opera 27
Mazda 27
Outdoor-English
Angler & Hunter, Ontario Out of Doors, Outdoor Canada
Bass N Buddy 32
Yamaha 30
Dupont 25
Seagram 21
FMB Dist. 16
GM 16
Bradford Exchange 14
Toyota 14
OMC 13
Suzuki 12
This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.