Sports world teams up for campaign

David G. Wilkinson is president of The Wilkinson Group, a Toronto-based international event marketing, education and strategic planning company.Donna LeBlanc is research co-ordinator for the Event Marketing column, which appears in each issue. Contributions, ideas, media releases and feedback should be...

David G. Wilkinson is president of The Wilkinson Group, a Toronto-based international event marketing, education and strategic planning company.

Donna LeBlanc is research co-ordinator for the Event Marketing column, which appears in each issue. Contributions, ideas, media releases and feedback should be directed to Donna at (416) 510-1692, or fax (416) 510-1694.

The nearly 60 governing bodies that make up Canada’s national sport system now have a co-ordinated marketing and communications campaign working on their behalf.

This campaign – Canadian Sport Canadien – is composed of innovative communication vehicles, each representing a chance for corporate sponsorship.

Canadian Sport & Fitness Marketing is the group spearheading the campaign.

One corporate partnership involves Canadian Sport and Cineplex Odeon.

An on-screen CineSpot features the greatest moments in Canadian sport in all Cineplex theatres (150 locations, 550 screens), and is combined with visits to five major Cineplex theatres of the ‘Greatest Moments in Canadian Sport’ photo exhibit.

Sponsors will get on-screen identification and within the exhibit, advertising in Cineplex’s Marquee magazine, and a promotion involving trips for two to Universal Studios in Florida.

Future communication vehicles yet to be announced include a national direct mail project and a television property.

For more information, contact Lawrence Baslaw, director of marketing, Canadian Sport & Fitness Marketing at (613) 748-5696.

Dinosaur exhibition

From Aug. 20 to Dec. 5, the largest travelling science exhibition created, ‘Dinosaur: The Greatest Show Unearthed,’ will be presented at Toronto’s Ontario Place.

Billed as ‘one of the top 10 events to see in the world in 1993,’ the $20-million show is science, education and entertainment combined.

‘The Greatest Show Unearthed’ recreates what The Boston Globe called, ‘perhaps the most important expedition in the 160-year history of dinosaur studies.’

The five-year exploration of the Alberta Badlands, China’s Gobi Desert and the Canadian High Arctic has transformed the world of science.

Thirty full dinosaur skeletons, rare fossils and eggs are housed in the state-of-the-art, football-stadium-sized travelling museum.

The exhibition will take 90 minutes to explore and will feature multimedia imaging, interactive exhibitry and computer-generated dinosaur sounds, creating an audio-visual Jurassic smorgasboard.

For more information, contact Jane LaMantia, of Arts & Communications at (416) 966-3421.

Running series

With more than 10,000 entries in 1992, the 1993 Coors Light Running Series returns with six high-profile events in downtown Toronto beginning April 10 and ending Oct. 3.

While Coors Light is again the title sponsor of the series, and The Globe and Mail has signed on as a major sponsor, each race has a host of sub-sponsors including Brooks, Reebok, New Balance and Saucony.

Each sponsorship package offers advertising, direct mail, promotional and sales opportunities, and individual race or series sponsorships are available at a variety of levels starting at $10,000 for series supplier status.

Race co-ordinators are also working with sponsors on business-to-business and consumer programs.

For more information, contact Geoff Linton or Alan Brookes at (416) 340-8959.