CAI ads pulled

After the Competition Tribunal's ruling that it does not have the power to release Canadian Airlines International from its contract with the Gemini computer reservation system, the carrier pulled all the advertising it could in case a fresh message about the...

After the Competition Tribunal’s ruling that it does not have the power to release Canadian Airlines International from its contract with the Gemini computer reservation system, the carrier pulled all the advertising it could in case a fresh message about the affairs of the airline was needed.

Gerry Goodridge, a spokesman for the carrier at its headquarters in Calgary, says Canadian eventually decided against a short, new campaign on the Gemini situation.

As a result, Goodridge says, the ad space Canadian freed up in various media went unused, although some of it had to be paid for.

He says he does not know how much Canadian saved by not running advertising April 26 to May 3.

David Cairns, vice-president and media director at Chiat Day Advertising in Toronto, Canadian’s shop, declined comment on the pulling of the airline’s ads.

On April 22, the Competition Tribunal in Ottawa decided that it did not have the power to release Canadian, a subsidiary of pwa, from its contract with Gemini.

Canadian needs to be free of the contract to receive a business-saving investment of $246 million from amr, parent of American Airlines.

The other partners in Gemini are Covia Group and Air Canada. DC