DDB to keep Drackett account

The advertising assignment for the Drackett brands acquired by S. C. Johnson and Son from Bristol-Myers Squibb earlier this year remains with DDB Needham Worldwide.Johnson and Son bought Drackett Company worldwide this past January, adding Windex, Vanish, Drano and Carpet Science...

The advertising assignment for the Drackett brands acquired by S. C. Johnson and Son from Bristol-Myers Squibb earlier this year remains with DDB Needham Worldwide.

Johnson and Son bought Drackett Company worldwide this past January, adding Windex, Vanish, Drano and Carpet Science brands to its stable.

The assignment for Johnson and Son’s Toilet Duck brand will also move to ddb to align bathroom care products with one agency.

The rest of the S. C. Johnson and Son Canada business stays with Foote Cone Belding, Toronto.

Communique snaps up Japan Camera

the communique Group of Toronto has been named agency-of-record for the $3-million Japan Camera business after a review of nine agencies.

The account had been with Saatchi & Saatchi for the previous two years.

Last August, Communique entered into an agreement to be bought by Incentive Design Group, which is traded on the Vancouver Stock Exchange under the symbol idg.

Formal approval of the acquisition by the Vancouver Stock Exchange is pending.

Municipal places trust in Wolf

municipal Trust of Barrie, Ont. has switched its account to Wolf after a year with Kelley Advertising.

Municipal did not stage a review this time around, but based its choice of Wolf on the results of its search a year ago.

A spring traffic-building campaign created by Wolf broke last week using local newspaper, radio and direct mail.

The campaign positions Municipal, which operates 27 branches throughout Ontario outside Metropolitan Toronto, as ‘The hometown alternative to big city banks.’