Evian vending machines

Last month, Great Brands of Europe moved to expand its distribution of Evian natural spring water with the introduction of vending machines in strategic locations across the country.The machines, which feature an oversized photo of a 330-millilitre bottle of Evian with...

Last month, Great Brands of Europe moved to expand its distribution of Evian natural spring water with the introduction of vending machines in strategic locations across the country.

The machines, which feature an oversized photo of a 330-millilitre bottle of Evian with snow and mountains in the background, are being situated in resorts, airports, university campuses, sports clubs and even retail stores such as Sporting Life in Toronto.

Catherine Delteil, Great Brands director of marketing, says the vending machines ‘provide a service to the consumer by making Evian available 24 hours a day.’

Meanwhile, with the warm summer weather just around the corner, Great Brands of Europe is gearing up for another season of advertising for Evian.

This month marks the launch of a new series of Evian magazine ads in such publications as Flare, Chatelaine, Time Canada, Equinox and Saturday Night.

Delteil says the magazine ads, scheduled to run until the end of the year, will be supported in July and August by new outdoor ads.

Great Brands’ ad agency is Harrod & Mirlin of Toronto.