For the record…

Toronto Dominion Bank has launched a market test of a new multimedia kiosk, the TD GreenPlanner, to sell insurance products.The kiosks, which are about the size of automated banking machines and work in a similar manner, offer insurance customers instant personalized...

Toronto Dominion Bank has launched a market test of a new multimedia kiosk, the TD GreenPlanner, to sell insurance products.

The kiosks, which are about the size of automated banking machines and work in a similar manner, offer insurance customers instant personalized quotes, money-saving tips and the chance to buy insurance products on the spot.

Payment can be accepted by Visa or cheque.

ú K-mart, which has 123 outlets across Canada, has introduced a new marketing program aimed at children ages three to 12, Marty’s Kids Club.

The club, which kicked off today, is named after its mascot, Marty, a six-foot-tall cougar.

Children who join the club get an official membership card, stickers, a Marty-Fun-Book with colored pencils and a coupon book. The coupon book features free Marty cookies and half-price Marty’s Kids meals.

As well, K-mart will throw free birthday parties for its Marty’s Kids Club members.

Additionally, K-mart is linking the club with Kids Help Phone, the national, 24-hour, toll-free, bilingual telephone counselling service for children and youth.

K-mart plans to use the club to raise awareness and funds for Kids Help Phone.

ú Labatt’s USA has retained Brockum Licensing as its exclusive agent to develop and implement a comprehensive licensing program.

The program will include apparel, fashion accessories, bags and coolers, gifts novelties, glassware/bar accessories, headwear and housewares.

Brockum Licensing is a division of Brockum Merchandising, which is owned in part by Labatt Breweries of Canada.

ú Sun-Rype Products has introduced two new flavors to its gronola bar line, distributed throughout Western Canada.

Yogurt Dipped Wild Berry and Chocolate Dipped Mandarin Orange are now available.

The product launch is being supported by a 12-week interior transit campaign and a three-month sales promotion featuring a chance for consumers to win a Sony Walkman.

Sun-Rype, which is best known for its juice products, entered the granola category in 1991 with the launch of four flavors containing real fruit pieces and made without artificial colors, flavors or preservatives.

ú On April 20, Price Club Canada announced it had entered a 50-50 joint venture with The Littlewoods Organization of Liverpool, in the u.k. to operate Price Club Warehouses in the u.k.

Last year, Price Club, which has 17 outlets in Canada, entered Spain in a similar partnership venture.

Pierre Mignault, president of Price Club Canada, says the two overseas deals are modeled on the partnership struck between Price Club and Que.-based Steinberg in 1985 to develop the Canadian market.

ú On April 25, Canadian Tire opened a new prototype warehouse-style outlet in London, Ont.

The new store measures 80,000 square feet, including 53,000 sq. ft. of retail space, and has 20 service bays in its Auto Centre. It will carry up to 37,000 stockkeeping units.

The average Canadian Tire store measures about 62,000 sq. ft. and carries about 27,000 stockkeeping units.

Meanwhile, Canadian Tire has won an Award of Excellence in the 1993 Gold Quill Awards program held by the International Association of Business Communicators.

The Toronto-based retailer won the award for the Canadian Tire Earth Flag, which was entered in the iabc’s program and campaign category for External Community Relations.

Canadian Tire sponsored the Earth Flag as part of Earth Day Canada’s 1992 Earth Day environmental awareness campaign.

The flag, which spreads across one-fifth of an acre, is composed of several hundred small panels.

About 400,000 Canadians signed their name to the individual panels at Canadian Tire stores across the country before the panels were sewn together to create the Earth Flag.

ú Sleeman Brewing and Malting has inked a deal with the Toronto Maple Leafs that will see Sleeman Premium Light available on tap at Maple Leaf Gardens.

Kevin Meens, Sleeman’s vice-president of marketing and sales, says the deal marks the first time a beer not brewed by one of the major brewers has been made available in a sports arena.

ú Maybelline has introduced a new line of women’s facial products, Revitalizing Face Collection, designed for women aged 35 and over.

The line comprises a liquid foundation, blush, pressed powder and concealer.

All four products contain light diffusing ingredients to hide wrinkles and moisturizing agents to help keep skin soft and hydrated.

ú Discount Car and Truck Rentals has teamed up with Zellers in an agreement that will see car rental customers picking up Club Z points redeemable at Zellers.

Drivers who rent from Canadian-owned Discount at its regular rates will pick up 1,000 Club Z points on a one-day rental and 10,000 points on a weekly rental.

Club Z point holders can redeem their points for a wide selection of merchandise at Zellers.