Klondike Days a golden opportunity

David G. Wilkinson is president of The Wilkinson Group, a Toronto-based international event marketing, education and strategic planning company.Donna LeBlanc is research co-ordinator for the Event Marketing column, which appears in each issue. Contributions, ideas, media releases and feedback should be...

David G. Wilkinson is president of The Wilkinson Group, a Toronto-based international event marketing, education and strategic planning company.

Donna LeBlanc is research co-ordinator for the Event Marketing column, which appears in each issue. Contributions, ideas, media releases and feedback should be directed to Donna at (416) 510-1692, or fax (416) 510-1694.

The excitement of the 1890s Klondike goldrush returns to Edmonton with Klondike Days ’93, July 22-31.

Edmonton Northlands provides the backdrop for more than 720,000 visitors who can enjoy activities such as Kids World, Klondike Railway and Klondike Casino, as well as novelty entertainment and spectacular fireworks.

The exposition has four major sponsorship opportunities.

This year’s include Canada Safeway and ed tel (Klondiker Club), kfc, cibc and cfcw radio (Prospector Club), agt, Capital and RE/MAX Real Estate (Claimstaker Club) and Panasonic (Sourdough Club.)

Coca-Cola Bottling continues its co-sponsorship of the plastics recycling project.

For further information, contact Pamela Corkery, corporate sponsorship manager at (403) 471-8185.

Celebrating French culture

Francophone art and culture in North America is celebrated with the 18th edition of Festival Franco Ontarien in Ottawa, June 18-27.

Well-established in the national capital area as an important event, and supported by more than 600,000 spectators of all cultures and languages, this festival is an international meetingplace for artists of all disciplines to showcase their talent.

Pre-established sponsorship packages are not offered, as every potential sponsor can tailor the involvement to meet the investment need.

On-stage exposure, verbal presentations, giant screen broadcasts, kiosks, corporate tents, logo exposure in press kits and releases and inclusion in the festival newsletter ‘Le Fureteur’ are examples of visibility offered through participation.

Sponsors to date include Air Canada, Petro Canada, TVOntario, Blue Cross, Via Rail, Ontario Ministry of Culture, Tourism and Recreation and Societe Radio-Canada.

For further information, contact Natalie Lavigne, communications director at (613) 230-0056.

Maritime Tattoo

Presented by the Province of Nova Scotia and Maritime Command of the Canadian Armed Forces, The Nova Scotia International Tattoo marches into Halifax Metro Centre July 1-7.

Showcasing a wide range of music, military and civilian dancing, comedy, gymnastics and historical re-enactments, the production will bring together a cast of 2,000 from Canada, Australia, Germany and the u.s.

Essentially there are four levels of sponsorship: advertising, bronze, silver and gold.

As well, organizers are working on securing a sponsor for its inaugural Platinum category.

Costs range from $5,000 to $60,000 and can include cross promotions, co-op advertising and general publicity.

Scott Maritimes, Bank of Nova Scotia, Canadian Airlines International, Maritime Tel & Tel, General Motors (Diesel Division) and cn have confirmed their participation to date.

Contact Ian Fraser at (902) 422-1343 for further information.