Mutual touts need for organs

The mutual Group has launched a national public relations program to inform people of the shortage of human organs for use in organ transplant operations.The key information piece in the program, launched April 15 and called 'By Mutual Consent,' is a...

The mutual Group has launched a national public relations program to inform people of the shortage of human organs for use in organ transplant operations.

The key information piece in the program, launched April 15 and called ‘By Mutual Consent,’ is a brochure that outlines the need for organ transplants and outlines some of the barriers to organ donation.

Donor cards

The brochure includes two plastic doner cards to be filled out and carried at all times by the doner and the doner’s next of kin.

The Mutual Group, which is based in Waterloo, Ont., is an umbrella company representing a number of financial services firms including life insurance company Mutual Life and trust company Mutual Trust.

John Dinner, The Mutual Group’s corporate relations officer, says Mutual Life’s 1,500 insurance agents will pass the brochure out to the half million Canadians they meet each year.

Life insurance

Dinner notes the brochure will assist Mutual Life’s sales agents in exploring the question of life insurance with potential policyholders, since ‘the whole issue of organ donation fits in really well when the agents are talking about making preparations for their [potential policyholders'] deaths.’

An Angus Reid survey, commissioned by The Mutual Group last fall, shows that 80% of Canadians would donate their organs for transplant, but close to half have never signed a doner card.

By Mutual Consent has broad support in the medical community and organ transplant organizations across Canada.