Subaru launches new Impreza

Subaru's new Impreza was launched last month with a campaign from Miller Myers Bruce DallaCosta that stresses the car's good looks and performance.A frequency focussed outdoor and print campaign grabs attention with headlines such as, 'Turns corners as easily as heads,'...

Subaru’s new Impreza was launched last month with a campaign from Miller Myers Bruce DallaCosta that stresses the car’s good looks and performance.

A frequency focussed outdoor and print campaign grabs attention with headlines such as, ‘Turns corners as easily as heads,’ and, ‘Progressive. Not conservative.’

The Impreza has four-door sedan and sport wagon models targetted to the mass market in the competitive sub-compact category where more than one-third of all cars are sold.

The campaign runs into July.

Creative credits go to Mike Smith, executive vice-president, creative director; art director Isobel Moutrey and copywriter Ron Thomson.

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