For the record…

This summer, Toronto celebrates its founding 200 years ago by John Graves Simcoe, the first lieutenant-governor of Upper Canada.And signed on as sponsors for the bicentennial event are some major corporate names including Molson Breweries, Air Canada, Cadillac Fairview, the Toronto-Dominion...

This summer, Toronto celebrates its founding 200 years ago by John Graves Simcoe, the first lieutenant-governor of Upper Canada.

And signed on as sponsors for the bicentennial event are some major corporate names including Molson Breweries, Air Canada, Cadillac Fairview, the Toronto-Dominion Bank, Bell Canada and Diet Pepsi.

Also signed as a sponsor is the Kiwanis Club of Casa Loma. (Casa Loma is the baronial folly built in Toronto by Sir Henry Pellatt at the turn of the century. The castle-like building is run by the Kiwanis as a tourist attraction.)

Citytv, Mediacom, Toronto radio stations cftr-am and chfi-fm have also been confirmed as official media sponsors of the celebration called Toronto 200.

Simcoe and his wife Elizabeth arrived in what became Toronto in July 1793, although a re-enactment of their arrival has been pushed back to August by Toronto’s massive West Indian street festival, Caribana.

Also planned for the summer is a Birthday Bash and an exhibit of Elizabeth Simcoe’s drawings at the Art Gallery of Ontario.

Two of the Simcoes’ direct descendants will come from England to attend the festivities.

- Name tags, the bane of many a seminar and conference because of their easy ability to damage clothing, may get a second look thanks to magnets and advertising.

Vancouver’s Imprint Plus uses a magnetic fastener to hold the name tag in place. The magnet goes on the underside of a lapel or pocket and a small metal rectangle – which can display paid advertising – goes on the topside.

A person’s name is held in the familiar plastic envelope suspended just below the magnet and the metal rectangle.

The fasteners retail for $2 each, without printing. Fully imprinted name tags cost $4 each or less on orders of 5,000 or more.

The tags have a minimum life of 10 years. Among the firms already using them are McDonald’s, Holiday Inn, Bank of Hong Kong, and all of Canada’s chartered banks.

- This summer, The Globe and Mail will have a glossy, four-color insert called the ‘Catalogue of Catalogues.’

It will include paid listings from Canadian and u.s. catalogues.

The Catalogue of Catalogues will be delivered to the Globe’s 150,000 subscribers. It costs $200 for a black-and-white listing. A full-page color ad costs $6,500.

- The Slim Fit & Well Show has signed a coupon distribution deal with two restaurant chains.

Cultures Fresh Food Restaurants and Ruffage Restaurant will give customers close to 320,000 $2 discount coupons for the show at the International Centre in Toronto June 5-6.

The show’s organizer, Alwyn Mitchell, says the restaurants are ideal distribution vehicles for the coupons because as promoters of healthy foods they are well connected to the show’s objectives.

There are 45 Cultures restaurants in Canada and 22 Ruffages restaurants.

- Target Broadcast Sales has moved.

It’s new location is 1867 Yonge St., Toronto, # 905. The new phone number is (416) 932-2202 and the fax (416) 932-2336.