This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.
March 1992 – March 1993
Business-English
Canadian Business, Financial Post Mag., Report on Biz., Profit
IBM 99
Toyota 61
Canon 55
Chrysler 49
Telecom 42
Compaq 42
GM 38
Cadet 36
Honda 32
Mercedes, Cdn. Gov’t. ea. 31
General Interest-English
Macleans, Readers Digest, Sat. Night, Time, TV Guide, Enroute, Canadian, Inside Guide
Toyota 203
Columbia House 179
Mazda 178
GM 158
Chrysler 147
IBM 136
Bradford E. 124
Unilever 118
Canon 99
Franklin Mint 94
Women’s-English
Canadian Living, Chatelaine, Flare, Homemakers, Toronto Life Fashion, Images, You Verve
Procter & Gamble 339
Cosmair 336
Revlon 244
Unilever 241
Cdn. Cosmetic Toil. 160
Kraft 157
The Bay 114
Kimberly Clark 109
Plough 88
Prof. Phar. 86
General-French
L’Actualite, Selection, TV Hebdo
Atlas Editions 101
Mazda 82
Toyota 80
Columbia House 64
Kraft 61
Unilever 60
GM 58
Radio-Quebec 52
Kimberly Clark 52
Grolier 52
Women’s-French
Chatelaine (French), Clin D’Oeil, Coup de pouce, Coup de pouce Ext. Madame Au Foyer, Femme Plus, Elle Quebec, L’Essentiel, Filles D’Aujourd’hui
Procter & Gamble 339
Cosmair 335
Unilever 182
Kraft 100
Prof. Phar. 93
Tristan 88
Kimberly Clark 83
Cdn. Cosmetic Toil. 80
Plough 75
Scott Pape 75
This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.
