This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.

March 1992 – March 1993

Business-English

Canadian Business, Financial Post Mag., Report on Biz., Profit

IBM 99

Toyota 61

Canon 55

Chrysler 49

Telecom 42

Compaq 42

GM 38

Cadet 36

Honda 32

Mercedes, Cdn. Gov’t. ea. 31

General Interest-English

Macleans, Readers Digest, Sat. Night, Time, TV Guide, Enroute, Canadian, Inside Guide

Toyota 203

Columbia House 179

Mazda 178

GM 158

Chrysler 147

IBM 136

Bradford E. 124

Unilever 118

Canon 99

Franklin Mint 94

Women’s-English

Canadian Living, Chatelaine, Flare, Homemakers, Toronto Life Fashion, Images, You Verve

Procter & Gamble 339

Cosmair 336

Revlon 244

Unilever 241

Cdn. Cosmetic Toil. 160

Kraft 157

The Bay 114

Kimberly Clark 109

Plough 88

Prof. Phar. 86

General-French

L’Actualite, Selection, TV Hebdo

Atlas Editions 101

Mazda 82

Toyota 80

Columbia House 64

Kraft 61

Unilever 60

GM 58

Radio-Quebec 52

Kimberly Clark 52

Grolier 52

Women’s-French

Chatelaine (French), Clin D’Oeil, Coup de pouce, Coup de pouce Ext. Madame Au Foyer, Femme Plus, Elle Quebec, L’Essentiel, Filles D’Aujourd’hui

Procter & Gamble 339

Cosmair 335

Unilever 182

Kraft 100

Prof. Phar. 93

Tristan 88

Kimberly Clark 83

Cdn. Cosmetic Toil. 80

Plough 75

Scott Pape 75

This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.