Percent of university graduates who had a home computer in their household in PMB ’88: 30. Percent in PMB ’92: 34

Percent of adults in Quebec who use toll free 1-800 numbers: 34. Percent in the rest of Canada: 45.

Is brand loyalty on the decline? In PMB ’88 45% of females agreed strongly that ‘Once I find a brand I like, I stick with it.’ In PMB ’92 only 40% stated the same.

Percent of males in Quebec who have personal life insurance: 64. Percent in Ontario: 51.

Percent of adults 50+ who own a vacation home: 10.

Percent of males in each of Toronto and Montreal who use face masks in their skin care practices: 5.

Percent of adults 65+ who have members in their household who drink prune juice: 14. Percent who drink it daily: 2.

Percent of adults who have pay TV: 17.

Percent of adults who go to the movies: 58. Percent of 18-24s: 86.

Percent of adults 18-24 with a driver’s licence: 78.

Percent of adults with household income less than $25M who believe it is very important to take an active role in politics: 11. Percent of $75M+ households: 6.

The PMB Index provides a snapshot of how Canadians think and behave. For more information, please call Joanne Van der Burgt at (416) 961-3205.