This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.

April 1992 – April 1993

Interior Design-French

Decormag, Idees Maison, Decoration Chez Soi, Reno. Bricol

Multi Luminaire 77

Toyota 24

Armstrong 23

Moen 22

Multi Meubles 22

Decorlux 21

Hydro Quebec 21

Zytco 21

Busy Bee Machine 20

Duvets Ungava 20

General Interest-English

Macleans, Readers Digest, Sat. Night, Time, TV Guide, Enroute, Canadian, Inside Guide

Toyota 199

Columbia House 179

GM 168

Mazda 165

Chrysler 147

IBM 130

Unilever 120

Bradford E. 117

Franklin Mint 99

Canon 99

Women’s-English

Canadian Living, Chatelaine, Flare, Homemakers, Toronto Life Fashion, Images, You Verve

Cosmair 354

Procter & Gamble 343

Unilever 235

Revlon 227

The Bay 163

Cdn. Cosmetic Toil 160

Kraft 149

Robin Hood 103

Kimberly Clark 95

Plough 87

Urban-English

Toronto Life, Vancouver, Western Living

Ikea 72

The Bay 70

Ustta 52

GM 46

H. Walker and Sons 42

Ford 35

Mercedes Benz 35

Brinkhaus Jewellers 29

VW 27

Cdn. Opera Co. 27

Women’s-French

Chatelaine (French), Clin D’Oeil, Coup de pouce, Coup de pouce Ext. Madame Au Foyer, Femme Plus, Elle Quebec, L’Essentiel, Filles D’Aujourd’hui

Cosmair 354

Procter & Gamble 341

Unilever 181

Kraft 103

The Bay 102

Prof. Phar. 92

Tristan 92

Cdn. Cosmetic Toil. 80

Scott Pape 76

Plough 75

This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.