This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.
April 1992 – April 1993
Interior Design-French
Decormag, Idees Maison, Decoration Chez Soi, Reno. Bricol
Multi Luminaire 77
Toyota 24
Armstrong 23
Moen 22
Multi Meubles 22
Decorlux 21
Hydro Quebec 21
Zytco 21
Busy Bee Machine 20
Duvets Ungava 20
General Interest-English
Macleans, Readers Digest, Sat. Night, Time, TV Guide, Enroute, Canadian, Inside Guide
Toyota 199
Columbia House 179
GM 168
Mazda 165
Chrysler 147
IBM 130
Unilever 120
Bradford E. 117
Franklin Mint 99
Canon 99
Women’s-English
Canadian Living, Chatelaine, Flare, Homemakers, Toronto Life Fashion, Images, You Verve
Cosmair 354
Procter & Gamble 343
Unilever 235
Revlon 227
The Bay 163
Cdn. Cosmetic Toil 160
Kraft 149
Robin Hood 103
Kimberly Clark 95
Plough 87
Urban-English
Toronto Life, Vancouver, Western Living
Ikea 72
The Bay 70
Ustta 52
GM 46
H. Walker and Sons 42
Ford 35
Mercedes Benz 35
Brinkhaus Jewellers 29
VW 27
Cdn. Opera Co. 27
Women’s-French
Chatelaine (French), Clin D’Oeil, Coup de pouce, Coup de pouce Ext. Madame Au Foyer, Femme Plus, Elle Quebec, L’Essentiel, Filles D’Aujourd’hui
Cosmair 354
Procter & Gamble 341
Unilever 181
Kraft 103
The Bay 102
Prof. Phar. 92
Tristan 92
Cdn. Cosmetic Toil. 80
Scott Pape 76
Plough 75
This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.
