Montreal: The best in Quebec advertising was recognized May 13 at the Publicite-Club de Montreal’s 34th annual Concours de Creation awards.
The awards were presented during an evening-long gala variety show.
Cossette Communication-Marketing garnered the highest number of wins this year, 11 in all, including one gold, five silver and five bronzes.
BCP Strategy-Creativity topped the list of this year’s gold winners with three firsts.
bcp placed second overall in the creative competition, taking home eight trophies.
Bos ranked third with seven wins, including a gold, while Young et Rubicam came in fourth overall, with two golds and four trophies.
This year, the pcm received 802 submissions, 583 pieces and 219 campaigns, 65 more than in 1992.
Following is a list of gold winners.
(1) Television or Cinema: Client – White-Hall Robins; Agency – Young et Rubicam; creative directors Richard Nadeau, William Roberto Wilson, copywriter Richard Nadeau, art director Steve Gagnon.
(2) Radio: Client – Kodak Canada; Agency – Young et Rubicam; creative directors Richard Nadeau, William Roberto Wilson, copywriter Michel Proulx.
(3) Newspapers: Client – Societe Radio-Canada, Direction generale des communications de Radio-Canada; creative director Raymond Guay, copywriters Helene Dumont, Luc Leblanc, Michel Pelletier, Caroline Trudel, art director Gilbert Ethier.
(4) Magazines: Client – Musee de la Civilisation; Agency – Bos.
(5) Outdoor: Client – klm; Agency – Allard SWM & Associes.
(6) Media Innovation: Client – Coca-Cola; Agency – Marketel; creative director Andre Morrow, copywriter Patricia Heckmann, art director Luc Perreault.
(7) Point-Of-Sale: Client – Confederation des caisses populaires et d’economie Desjardins du Quebec; Agency – BCP Strategy-Creativity; creative director Gaetan Laroche, copywriter Benoit Mendreshora, art director Gaetan Laroche.
(8) Campaign – products: Client – La Brasserie Labatt; Agency – PALM Publicite Marketing; creative director Paulette Arsenault, copywriter Roger Tremblay, art director Daniele Laporte.
(9) Campaign – retail: Client – Les Epiciers Unis Metro-Richelieu; Agency – BCP Strategy-Creativity; creative director Caroline Jarvis, copywriter Michele Leduc, art director Robert Lebeuf.
(10) Campaign – services: Client – Club Voyages/Air Transat; Agency – TAXI – l’agence de publicite; creative directors Paul Lavoie, Francois Sauve, copywriters Paul Lavoie, Francois Sauve, art directors Paul Lavoie, Francois Sauve.
(11) Campaign – corporate: Client – Mouvement des caisses populaires Desjardins; Agency – BCP Strategy-Creativity; creative directors Luc merineau, Lili Cote, copywriters Alain Bourgeois, Michel Darveaau, art directors Helene Lussier, Daniel Choiniere.
(12) Campaign – public service or humanitarian causes: Client – Association canadienne des radiodiffuseurs; Agency – Cossette Communication-Marketing; creative directors Jacques Labelle, Dick Hadden, copywriters Jacques Labelle.
(13) Campaign – promotional marketing: Client – Educ’Alcool; Agency – Communications bleu blanc rouge; creative director Serge Tougas.
(14) Campaign – motivational programs: not attributed this year.
(15) Campaign – direct marketing: Client – Telebec; Agency – Tam Tam Publicite.
(16) Campaign – sponsorship: Client – Coca-Cola; Agency – Marketel/Promaction; creative director Andre Morrow, copywriters Chantal Joly, Richard Constantineau, Patricia Heckmann, art director Luc Perreault.
This year’s Special Jury prize was awarded to Mediacom for ‘exceptional collaboration in creative advertising.’
