For the record…

This spring, has produced a bumper crop of numbers for the comparatively new title Canadian Gardening, launched in 1990 with 30,000 copies.The paid circulation of its April issue was more than 133,000, much higher than its average paid circulation of 115,000,...

This spring, has produced a bumper crop of numbers for the comparatively new title Canadian Gardening, launched in 1990 with 30,000 copies.

The paid circulation of its April issue was more than 133,000, much higher than its average paid circulation of 115,000, says Camar Publications, the magazine’s Markham, Ont. publisher.

Also, Camar says for the first five months of this year ad revenue for Canadian Gardening is up 37%.

A Canadian Magazine Publishers Association study in November 1992 found 92% of the magazine’s readers are homeowners, 53% are aged 25-49, and 41% of them earn an average household income of $70,000 or more.

This year, the magazine is launching Canadian Gardening Week July 25-31. Its major sponsor is Land Rover Canada and affiliate sponsors are LGM Graphics and Nikon Canada.

- The Circulations Audit Board – Australia has joined the Canadian Circulations Audit Board, Britain’s Audit Bureau of Circulations, the Japan Audit Bureau of Circulations and BPA International in the Strategic Alliance of circulation auditing firms around the world.

Formed in 1991, the Strategic Alliance was created to develop international standards for confirming and reporting the circulations of publications around the world.

All business publications and consumer magazines for the Circulations Audit Board – Australia will be included in future BusinessTRAC International and ConsumerTRAC International trend reports.

- Video news releases just do not cut it in Canada, warns the Television/ Radio Newsletter from the Restivo Group in Alexandria, Va.

Using a much simplified description of Canadian broadcasting as containing all the best elements of the British and u.s. systems, the newsletter says vnrs are rarely used here, and almost never nationally.

The newsletter recommends instead hiring a well-known u.s. news professional with solid contacts in Canada.

- A new company’s publication, ‘The Annual Handbook for Graduating Students,’ will be used by more than 80,000 English and French students across Canada this year.

The 1993-94 edition of the handbook, available free through campus career centres in September of a student’s final year, contains information about career options and job search strategies.

The handbook carries paid recruitment advertisements, and professional associations for such occupations as engineering and accountancy promote themselves through it.

The first 70 pages of each handbook changes for each school, and the rest of it is adapted for each region across the country meaning advertisers can select particular schools or regions.

Produced by Canada Handbooks in Toronto, the handbook’s publisher, Graham Donald, says campus marketing must involve an exchange because student organizations will not allow publications on campus that offer nothing of value in return.

- The results of Modern Woman’s premier issue survey are in.

Checking with 10,000 national readers, the February survey found 71% of the readers of the glossy monthly Toronto Sun insert work outside the home, and 46% of them have children under the age of 18.

It also found 66% of readers have a household income between $25,000 and $75,000, and that 81% of them are in the 18-49 age range.

The Maclean Hunter magazine claims 1.1 million women readers a month.