This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.April 1992 – April 1993

Business-English

Canadian Business, Fin. Post Mag., Report on Business, Profit

IBM 100

Toyota 68

Chrysler 55

Canon 50

GM 42

Telecom 40

Compaq 40

Cadet 36

Gov’t. of Canada 29

Leisure-English

Destinations, Equinox, Goodlife, Harrowsmith, Cdn. Geo, City & Country, Homes, Select Homes Food, Cdn. House & Home

GM 74

Toyota 69

Ikea 64

Chrysler 62

Unilever 44

Moen 40

Marnier LA 27

Nissan 24

Dow 23

Nikon 23

General-French

L’Actualite, Selection, TV Hebdo

Atlas Editions 108

Toyota 81

Mazda 77

Columbia House 64

GM 63

Unilever 57

Kraft 55

Grolier 55

Radio Quebec 52

Ikea 46

Pub. Charlesroi 46

Outdoor-English

Angler and Hunter, Ont. Out of Doors, Outdoor Canada

Bass N Buddy 32

Yamaha 31

Dupont 24

Seagram 20

GM 17

FBM Dist. 16

Bradford Exchange 14

Toyota 14

Brunswick 12

Suzuki 12

Business-French

A+, Commerce, PME Magazine

Toyota 65

Province of Quebec 40

Chrysler 39

Telecom 30

Northern Telecom 28

Desjardins 27

GM 25

Canon 25

IBM 24

VW 22

This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.