New hockey radio show

A hockey radio program is slated to begin in October for those stations in towns with major junior franchises.Colin Campbell, president of Excel Sports Marketing in Toronto, producer of the weekly show, says Junior Hockey Magazine can be positioned as a...

A hockey radio program is slated to begin in October for those stations in towns with major junior franchises.

Colin Campbell, president of Excel Sports Marketing in Toronto, producer of the weekly show, says Junior Hockey Magazine can be positioned as a pre-game program or to stand on its own.

Campbell says the 30-minute broadcast will be initially carried on most of the 31 English-language radio stations which broadcast Canadian Hockey League games.

He says Junior Hockey Magazine will feature player interviews, news updates and behind-the-scenes reports.

Campbell – not to be confused with Colin Campbell who played for the nhl’s Detroit Red Wings – says negotiations with banks and firms in the soft drink, automotive, computer and electronics industries are under way, as are talks with the radio stations.

He says cklq-am in Brandon, Man., which broadcasts Brandon Wheat Kings games, has already signed to carry Junior Hockey Magazine.

Campbell says title sponsorship of the program costs $35,000 for 32 regular broadcasts and live broadcasts of the 1994 World Junior Tournament from the Czech and Slovak Republics, and the 1994 CHL All-Star Game.

He says the four associate sponsorships cost $17,000 each.