Lanyon Phillips Brink of Vancouver has been busy launching summer ad campaigns to help clients reach summer visitors to the city.
The Vancouver Museum now has a campaign under way using seven transit shelter posters, with bus boards to be added later.
The bus boards feature a 3D lizard and the line, ‘Crawling with neat stuff.’
The campaign is a first for the Vancouver Museum, and also marks a repositioning from a stuffy, traditional image to one which shows the museum to be a fun place to visit and learn.
Lanyon Phillips launched a bus board campaign last month for BC Ferry to encourage use of the Tsawwassen ferry terminal where most of the sailings to Vancouver Island originate, and the terminal best equipped to handle the heavy summer traffic volume.
The effort is supported by newspaper, outdoor and point-of-sale.
One board with the headline ‘Take One’ features a visual of 16 of the company’s ferries and the line, ‘Hourly sailings.’
A second execution is set on the backdrop of a beautiful nighttime seascape to promote discounted evening fares on the Nanaimo Mid-Island Express using ‘Sale Tonight. Night time discounts. Tsawwassen-Nanaimo.’
Credits for both campaigns go to Peter Lanyon, writer/creative director and Bill Downie, art director.
Tetley Tea Folk chill out
the tetley Tea Folk perform magic in two new 15-second tv commercials supporting Tetley regular hot tea and its line of iced teas.
The Tetley blue box of teabags is the focal point of each spot, with the Folk transforming the blue box into a refrigerator containing the iced tea products in the second spot.
The Folk agree that ‘any way to drink it, Tetley’s the best, the best that tea can be.’
The agency behind the work is Foster Advertising, with credits going to Larry Anas, senior vice-president/creative director and Mark Fodchuk, senior writer.
Summer CISS
hot on the heels of the spring BBM Bureau of Measurement radio audience ratings that put it third in the 18-station Greater Toronto market, country station ciss-fm has launched an outdoor campaign promoting Canadian country music artists.
Three billboard executions feature Michelle Wright, Russell deCarle of Prairie Oyster and Casssandra Vasik.
The bright yellow boards are headed ‘Songs Sung True,’ ‘Today’s Hottest Music,’ and ‘It’s a New Attitude.’
Two superboards, with the headline ‘Thanks for listening,’ include those artists, as well as five others.
