P. lawson Travel has named Genesis Media of Toronto as agency of record for its national chain of P. Lawson Travel outlets, Voyages Belair in Quebec, and Harvey’s Travel in Atlantic Canada.
According to A.C. Nielsen Measurement Services, the company’s media spending was $3.5 million in 1992.
è National Public Relations has created a new division called National-PME (petites et moyennes entreprises) to provide small and medium-sized organizations with pr, promotion, advertising and graphic design services.
The new division will be headed by Claude Rochon as general manager. Rochon, a National vice-president, has been with the firm since 1985.
è Advantage Marketing & Advertising of Vancouver has been appointed agency of record for Great Pacific Management, a mutual fund brokerage firm, which handles more than $2 billion for more than 50,000 clients.
A multi-media campaign scheduled for Western Canada this summer will focus on increasing market share in the private investor segment.
è Canadian communicators received a total of 16 awards at the Gold Quill Awards banquet at the International Association of Business Communicators conference held last month in Chicago.
There were 2,113 entries from 18 countries with 51 receiving awards of excellence and 102 awards of merit.
Awards of excellence went to Jennifer Garland, Canadian Tire, Toronto; Brenda Smith, agt, Edmonton; Sherry Kerr, United Way of Calgary and Area; Janet MacMillan, McArthur Thompson & Law, Halifax; Jon Lovink, United Way of Calgary and Area; Claire Watson, Saskatchewan Wheat Pool, Regina; Eleanor Goldhar and Veronica Feihl, Ontario Arts Council, Toronto; Deborah Etsten, The YMCA of Greater Toronto, Toronto.
è A promo for Toronto radio station chum-fm received the gold medal at The New York Festivals International Radio Awards June 10 in New York.
The winning promo, ‘George Carlin – Funny,’ featured comedian George Carlin. A second chum promo, ‘All Classic Saturday,’ received a silver award in the program promotion category.
è Public relations company Berger and Associates Canada has moved to new offices, along with the other Ogilvy & Mather Group companies, at 33 Yonge Street, Suite 1100, Toronto, Ont. M5E 1G4.
The new phone number is (416) 363-7877, fax (416) 363-5926.
Ogilvy & Mather Direct, The Studio and Promotional Campaigns also made the move with Ogilvy & Mather Advertising.
è Manifest Communications of Toronto received three awards last month at the Canadian Public Relations Society annual conference.
An Award of Excellence in the audio-visual category was presented for a video for Northern Telecom and two Awards of Merit were received for print campaigns.
National Public Relations, Montreal received an Award of Excellence in the special events category for its communications program for the Bicentennial of Quebec’s Parliamentary Institutions.
è Scali McCabe Sloves in Vancouver raised $12,550 for the B.C. Children’s Hospital at its annual in-house auction, held this year on May 28.
Clients, suppliers and others provided the items to be auctioned and participated as buyers.
The cheque was presented to the hospital on June during the Children’s Miracle Telethon on U.TV.
è Thinc. Advertising of Vancouver has been awarded the advertising account for Southern Mountain Helicopters, which is based in Sandspit, Queen Charlotte Islands.
The company provides charter service to visitors to the island, from heli-fishing to wilderness adventure.
