This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.

May 1992 – May 1993

Interior Design-French

Decormag, Idees Maison, Decoration Chez Soi, Reno. Bricol

Multi Luminaire 76

Moen 24

Armstrong 22

Multi Meubles 22

Duvets Ungava 21

Hydro Quebec 21

Toyota 21

La-Z-Boy 20

Busy Bee Machine 20

Autour du lit/Ikea ea. 20

General Interest-English

Macleans, Readers Digest, Sat. Night, Time, TV Guide, Enroute, Canadian, Inside Guide

Toyota 191

Columbia House 185

GM 171

Chrysler 168

Mazda 157

Unilever 121

IBM 120

Bradford E. 115

Franklin Mint 104

Ikea/Canon ea. 94

Women’s-English

Canadian Living, Chatelaine, Flare, Homemakers, Toronto Life Fashion, Images, You Verve

Cosmair 355

Procter & Gamble 332

Unilever 231

Revlon 210

The Bay 160

Cdn. Cosmetic Toil. 160

Kraft 143

Robin Hood 100

T. Eaton Co. 93

Kimberly Clark 89

Outdoor-English

Angler & Hunter, Ontario Out of Doors, Outdoor Canada

Bass N Buddy Pro 32

Yamaha 29

Dupont 22

GM 19

FBM Dist. 15

Bradford Exchange 14

Seagram 14

Brunswick 13

Suzuki 13

Gov’t of Canada 12

Women’s-French

Chatelaine (French), Clin D’Oeil, Coup de pouce, Coup de pouce Ext. Madame Au Foyer, Femme Plus, Elle Quebec, L’Essentiel, Filles D’Aujourd’hui

Cosmair 358

Procter & Gamble 339

Unilever 177

The Bay 99

Kraft 96

Tristan 92

Prof. Phar. 91

Cdn. Cosmetic Toil. 80

Plough 78

Scott Pape 78

This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.