This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.
May 1992 – May 1993
Interior Design-French
Decormag, Idees Maison, Decoration Chez Soi, Reno. Bricol
Multi Luminaire 76
Moen 24
Armstrong 22
Multi Meubles 22
Duvets Ungava 21
Hydro Quebec 21
Toyota 21
La-Z-Boy 20
Busy Bee Machine 20
Autour du lit/Ikea ea. 20
General Interest-English
Macleans, Readers Digest, Sat. Night, Time, TV Guide, Enroute, Canadian, Inside Guide
Toyota 191
Columbia House 185
GM 171
Chrysler 168
Mazda 157
Unilever 121
IBM 120
Bradford E. 115
Franklin Mint 104
Ikea/Canon ea. 94
Women’s-English
Canadian Living, Chatelaine, Flare, Homemakers, Toronto Life Fashion, Images, You Verve
Cosmair 355
Procter & Gamble 332
Unilever 231
Revlon 210
The Bay 160
Cdn. Cosmetic Toil. 160
Kraft 143
Robin Hood 100
T. Eaton Co. 93
Kimberly Clark 89
Outdoor-English
Angler & Hunter, Ontario Out of Doors, Outdoor Canada
Bass N Buddy Pro 32
Yamaha 29
Dupont 22
GM 19
FBM Dist. 15
Bradford Exchange 14
Seagram 14
Brunswick 13
Suzuki 13
Gov’t of Canada 12
Women’s-French
Chatelaine (French), Clin D’Oeil, Coup de pouce, Coup de pouce Ext. Madame Au Foyer, Femme Plus, Elle Quebec, L’Essentiel, Filles D’Aujourd’hui
Cosmair 358
Procter & Gamble 339
Unilever 177
The Bay 99
Kraft 96
Tristan 92
Prof. Phar. 91
Cdn. Cosmetic Toil. 80
Plough 78
Scott Pape 78
This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.
