Magazine Top Ten

This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.May 1991 - May 1992Urban-EnglishToronto, Toronto Life, Vancouver, Western Living, WestH. Walker & Sons 63R. de...

This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.

May 1991 – May 1992

Urban-English

Toronto, Toronto Life, Vancouver, Western Living, West

H. Walker & Sons 63

R. de V. Jewellers 59

Toyota 44

GM 40

Seagram 38

Nissan 31

Mercedes Benz 30

Unilever 29

Brinkhaus Jewellers 27

Dairy Bur./Mazda ea. 24

General Interest-English

Macleans, Readers Digest, Sat. Night, Time, TV Guide, Enroute, Canadian, Inside Guide

Toyota 211

Columbia House 166

GM 157

Mazda 149

Gov’t. of Canada 134

Nissan 127

Seagram 126

Canon 116

Kraft 110

Bradford/Honda ea. 100

Women’s-English

Canadian Living, Chatelaine, Flare, Homemakers, Toronto Life Fashion, Images, You Verve, Domino

Procter & Gamble 326

Unilever 266

Cosmair 254

Kraft 249

Revlon 181

Prof. Phar. 95

Sears 88

Carter 86

Kimberly Clark 83

Nestle 81

Business-French

A+, Commerce, PME Magazine

Telecom 84

Toyota 72

Prov. PQ 49

Nissan 48

Canon 39

VW 32

Gov’t. Canada 31

Honda 28

Desjardins 25

Ford 23

Interior Design-French

Decormag, Idees Maison, Decoration Chez Soi, Renovation Bricol

Multi Luminaire 36

Zytco 32

Corp. Maitres Elec. 28

Am. Stand./Carrier ea. 21

Autour lit/Multi Meub. ea. 20

Nadair 19

Ciot/Dow/Ikea ea. 18

This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.