This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.
May 1991 – May 1992
Urban-English
Toronto, Toronto Life, Vancouver, Western Living, West
H. Walker & Sons 63
R. de V. Jewellers 59
Toyota 44
GM 40
Seagram 38
Nissan 31
Mercedes Benz 30
Unilever 29
Brinkhaus Jewellers 27
Dairy Bur./Mazda ea. 24
General Interest-English
Macleans, Readers Digest, Sat. Night, Time, TV Guide, Enroute, Canadian, Inside Guide
Toyota 211
Columbia House 166
GM 157
Mazda 149
Gov’t. of Canada 134
Nissan 127
Seagram 126
Canon 116
Kraft 110
Bradford/Honda ea. 100
Women’s-English
Canadian Living, Chatelaine, Flare, Homemakers, Toronto Life Fashion, Images, You Verve, Domino
Procter & Gamble 326
Unilever 266
Cosmair 254
Kraft 249
Revlon 181
Prof. Phar. 95
Sears 88
Carter 86
Kimberly Clark 83
Nestle 81
Business-French
A+, Commerce, PME Magazine
Telecom 84
Toyota 72
Prov. PQ 49
Nissan 48
Canon 39
VW 32
Gov’t. Canada 31
Honda 28
Desjardins 25
Ford 23
Interior Design-French
Decormag, Idees Maison, Decoration Chez Soi, Renovation Bricol
Multi Luminaire 36
Zytco 32
Corp. Maitres Elec. 28
Am. Stand./Carrier ea. 21
Autour lit/Multi Meub. ea. 20
Nadair 19
Ciot/Dow/Ikea ea. 18
This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.
