WKL buys B.C.

Windrim Kleyn & Lim Communications of Victoria will be handling advertising for Buy B.C. for the duration of 1993.

The Vancouver office of J. Walter Thompson was given the assignment this past April, but political opposition to the choice of an agency with u.s. ties forced the ministry to initiate a second review involving eight b.c.-owned agencies from its original list of 18.

Buy B.C., a five-year, $9.5-million program launched last month by the British Columbia Ministry of Agriculture, Fisheries and Food, is designed to increase awareness of the province’s food and beverage products.

The annual advertising budget is $500,000, with other monies going to sales promotions within the province through joint ventures with industry partners such as the B.C. Salmon Marketing Council, $85,000 and the B.C. Fresh Vegetable and Mushroom Growers, $200,000.

Outdoor Canada picks

In other agency reviews, Outdoor Canada/The Sportsmen’s Shows has chosen Garner Healey & Associates to handle the Ontario portion of its $1-million account.

The $1-million budget for the 1993/1994 show season is split 50% for Ontario shows, 20% for Quebec and 30% for Western Canada.

Searches for agencies to handle the Quebec and Western Canada assignments are continuing.

Outdoor Canada puts on 13 outdoor-related shows across the country each year, including one of North America’s largest, the Toronto Sportsmen’s Show.

Sony of Canada has appointed Salter de Gruchy of Toronto as agency-of-record for the new computer and personal information products division it formed at the beginning of this year.

Print advertising campaigns will target the consumer, computer trade and niche markets such as architects.

Trade advertising is now under way. Consumer advertising for cd-rom is slated to begin in the fall.