Campbell seeks Cdn. president

Campbell Soup Canada is on the hunt for a new president.Although the notoriously publicity-shy company has not released the news to the media, Strategy has obtained a copy of an internal memo explaining that a replacement is being sought for Bob...

Campbell Soup Canada is on the hunt for a new president.

Although the notoriously publicity-shy company has not released the news to the media, Strategy has obtained a copy of an internal memo explaining that a replacement is being sought for Bob Bernstock.

Bernstock, a u.s. native and longtime Campbell employee, took over as Canadian president in 1992.

But on June 25, it was announced internally he would be returning to the u.s. as president – international soup, with responsibility for Canada, Mexico and Australia.

He is also to have responsibility for global marketing initiatives.

Bernstock’s departure is part of a wide-ranging re-organization at the Camden, n.j.-based company that was precipitated by the June 17 resignation of u.s. company president Herb Baum, who left to become chief executive officer of Quaker State.

In related news, a trio of Canadians who earned their marketing spurs locally are flying high with the u.s. arm of the company.

Martin Thrasher, formerly vice-president and general manager of shelf stable products with Campbell Soup Canada, has been promoted to president – u.s. soup. Thrasher’s previous title was sector vice-president – soup.

Derick Hebert, until this month general manager – food service at Campbell Soup Canada, has been placed at the helm of Campbell’s food services business on the West Coast of the u.s.

And Rolf Richter, formerly vice-president and general manager of food service at Campbell Soup Canada, was named the u.s. company’s general manager of dry soup in April.