Gallup fires 50

Gallup Canada plans to farm out its telephone interviewing needs to Gallup in the u.s. after axing its interviewing staff here.On July 16, the Toronto-based polling firm fired its entire part-time interviewing staff, numbering as many as 50.As well, it let...

Gallup Canada plans to farm out its telephone interviewing needs to Gallup in the u.s. after axing its interviewing staff here.

On July 16, the Toronto-based polling firm fired its entire part-time interviewing staff, numbering as many as 50.

As well, it let go five full-time workers whose employment was linked primarily to the interviewing department.

Gallup conducts polling and provides analysis for a variety of corporate and government clients.

John Ward, president and chief executive officer of the Toronto polling firm, says he is sensitive to the requirements of some clients to be seen to be using Canadian suppliers, but he says his first recommendation will be his u.s. affiliate.

Gallup is a worldwide organization based in Princeton, n.j. Its u.s. division is located in Lincoln, Neb.

Ward says ‘in the end, if a [client does not] want it done in the u.s., it will not be a qualitative reason. It will be a political reason, or a public relations reason, or something else.’

He says he is looking at a number of options for clients who will work only with Canadian interviewers.

He says one solution would be for the fired interviewing staff to form an independent firm that could take on the work.

‘People are stepping forward and asking if this is possible, and we love the idea,’ Ward says.

Alternately, the work could be awarded to other firms specializing in telephone interviewing, he says.

Two years ago, Gallup decided to invest in its telephone interviewing department, but Ward says the investment did not pay off because clients are ultimately impressed only by ‘great analysis.’

Although Ward will not reveal figures, he says Gallup Canada lost money last year, but was profitable in 1991.

While the firm is best known for its political polling, Ward says 95% of its business is corporate. PA