Sponsors sign up for Dieppe

CBC TV has already signed two of the three sponsors it is seeking for its four-hour mini-series, Dieppe.Dan Sherrett, cbc's head of corporate sponsorship, says Imperial Oil and the Royal Bank are committed to the show, which runs Jan. 2 and...

CBC TV has already signed two of the three sponsors it is seeking for its four-hour mini-series, Dieppe.

Dan Sherrett, cbc’s head of corporate sponsorship, says Imperial Oil and the Royal Bank are committed to the show, which runs Jan. 2 and Jan. 3 next year.

Sherrett predicts Dieppe, a drama, will do well with audiences. He says the cost of sponsoring Dieppe is confidential.

He says the lawsuit launched by a group of Canadian veteran airmen over the cbc’s Second World War series, The Valour and the Horror, will not have any effect on Dieppe.

‘It’s apples and oranges,’ says Sherrett, pointing out The Valour and The Horror is a documentary and Dieppe is a drama produced with the co-operation of Dieppe raid veterans who have also seen the new production’s script.

The disastrous 1942 raid on Dieppe on the north coast of France during the Second World War cost many Canadians their lives, and has been a source of controversy among veterans and historians ever since.

Dieppe follows the lives of Canadian enlisted men.

In the cast are Victor Garber, Robert Joy, Gary Reineke and Kenneth Welsh.

Director

John N. Smith, who directed The Boys of St. Vincent, a cbc drama about abuse in an orphanage run by a religious order, also directs Dieppe.

Elsewhere on the cbc sponsorship front, Sherrett says Chasing the Dream offers a first-hand look at three young baseball players, one Canadian, one American and one from the Dominican Republic on and off the field as they toil for the Class A St. Catharines Blue Jays, a Toronto Blue Jays farm club.

The 90-minute Chasing the Dream airs in October, Sherrett says.