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Ready, aim, fireMore and more marketers are recognizing the need to target their coupons directing to loyal customers who deserve to be rewarded and potential customers who are willing to try the product. Gone are the days of dishing out coupons...

Ready, aim, fire

More and more marketers are recognizing the need to target their coupons directing to loyal customers who deserve to be rewarded and potential customers who are willing to try the product.

Gone are the days of dishing out coupons left and right and hoping they get into the right hands.

Enter Catalina Marketing’s Checkout Coupon. See story page 27.