Sega does Jurassic ads

Sega of Canada launched a national tv campaign on Aug. 2 in support of its new Jurassic Park video game.The campaign, created by Sega's u.s. agency-of-record, Goodby Berlin Silverstein of San Francisco, comprises a 15-second teaser spot, slated to run for...

Sega of Canada launched a national tv campaign on Aug. 2 in support of its new Jurassic Park video game.

The campaign, created by Sega’s u.s. agency-of-record, Goodby Berlin Silverstein of San Francisco, comprises a 15-second teaser spot, slated to run for a week, and a 30-second spot that will pick up when the teaser concludes and run until Sept. 5.

Media is by Media Experts M.H.S of Montreal.

Richmond Hill, Ont.-based Sega will officially introduce the new game to the public on Aug. 10 during a press conference-cum-video-game competition at Cineplex Odeon’s Canada Square Cinemas in Toronto.

During the get-together, members of the media will be invited to test their game skills on the big-screen environment against a group of youngsters.

In other news, Sega, which formed as a company in April and now employs 32 full-time workers, has just hired a director of marketing.

Nancy Parkinson assumed the newly formed post in late July after spending a year as an account director with Marquee Promotions & Licensing of Toronto.

Before that, Parkinson spent four years with Sharan Industries as a product manager.

As well, Sega recently hired a new product manager, Christine Fisher, formerly an executive secretary with Sharan.

This fall in Toronto, Sega’s new focus on the Canadian market will be in evidence at the Canadian National Exhibition, where Sega has rented the old Hockey Hall of Fame and will display 21 interactive games during the annual 20-day fair.